Elizabeth Sowden Email & Phone Number

Minneapolis, Mn, Us

Minneapolis

Clients include:Augurian: Wrote and researched long-form SEO content.Duke Cannon: Wrote long-form content using the brand’s unique voice to entertain readers and drive sales.VoxMN: Wrote and researched long-form content for a local, grassroots effort.Peet Bros.: Injected humor into the brand’s social media posts and email campaigns. Wrote scripts for ads. Was referred to Peet Bros. by Duke Cannon.

Minneapolis

Write copy that helps customers see the value in Sleep Number products and generate sales, leading to consistent results of 10 - 20% over goal in sales.Lead the chat team in utilization of an algorithm-based sales tool.Mentor new hires

Minneapolis

Planned, wrote, and executed social media content that increased the candidate’s profile in the field and yielded engagement rates as high as 22%.Researched and wrote long-form content for the campaign website and newsletters.Live-tweeted campaign events and campaign speeches which drove impression rates as high as 27,000 over a one-week period.

Minneapolis

Minneapolis

Minneapolis

Wrote buzz-generating copy for menus, websites, table tents, social media, and marquees. For example, a marquee slogan was shared by customers on Instagram, effectively doubling the marketing value of that marquee.Implemented a strategy to increase sales by partnering with BiteSquad to sell more via delivery and creating unique promo codes with Lyft to attract more customers to happy hours and events.Responded to reviews on TripAdvisor, Facebook, OpenTable, Google Reviews and other… Show more Wrote buzz-generating copy for menus, websites, table tents, social media, and marquees. For example, a marquee slogan was shared by customers on Instagram, effectively doubling the marketing value of that marquee.Implemented a strategy to increase sales by partnering with BiteSquad to sell more via delivery and creating unique promo codes with Lyft to attract more customers to happy hours and events.Responded to reviews on TripAdvisor, Facebook, OpenTable, Google Reviews and other platforms. Show less

• Write content for webpages, newsletters, blog posts and more.• SEO refreshes; update existing content with new keywords, headers (H1, H2), title tags and meta descriptions.• Blog management; assign and edit blog posts written by the team for the Ecreativeworks blog.• Social media management; curate and create content for the Ecreativeworks Facebook, Twitter, LinkedIn and Tumblr accounts.Selected Accomplishments:• Revitalized the Ecreativeworks social media… Show more • Write content for webpages, newsletters, blog posts and more.• SEO refreshes; update existing content with new keywords, headers (H1, H2), title tags and meta descriptions.• Blog management; assign and edit blog posts written by the team for the Ecreativeworks blog.• Social media management; curate and create content for the Ecreativeworks Facebook, Twitter, LinkedIn and Tumblr accounts.Selected Accomplishments:• Revitalized the Ecreativeworks social media channels• Wrote new content for the Ecreativeworks website with the goal of increasing conversions Show less

Richfield, Minnesota

• Wrote product descriptions for bestbuy.com, ensuring that the tone of every description I wrote was consistent with Best Buy’s brand and voice, and commensurate with Best Buy’s goal of rebranding itself in the marketplace. • Reviewed product descriptions written by peers to ensure that they were consistent with vendor specifications and Best Buy's tone and voice.• Quality assurance; reviewed content that was slotted for display on Bestbuy.com to ensure correct spelling, correct… Show more • Wrote product descriptions for bestbuy.com, ensuring that the tone of every description I wrote was consistent with Best Buy’s brand and voice, and commensurate with Best Buy’s goal of rebranding itself in the marketplace. • Reviewed product descriptions written by peers to ensure that they were consistent with vendor specifications and Best Buy's tone and voice.• Quality assurance; reviewed content that was slotted for display on Bestbuy.com to ensure correct spelling, correct placement of assets and correct placement of images. Show less

Eagan, Mn

• Write Internet copy for attorney clients throughout the US• Work closely with clients to understand and implement their online marketing goals• Collaborate with Search Engine Marketing Consultants, web designers, project managers and clients to deliver high-performing custom content• Develop communication for presentationsSelected Accomplishments:• I have consistently met or exceeded weekly production goals.• I have received several high scores from clients… Show more • Write Internet copy for attorney clients throughout the US• Work closely with clients to understand and implement their online marketing goals• Collaborate with Search Engine Marketing Consultants, web designers, project managers and clients to deliver high-performing custom content• Develop communication for presentationsSelected Accomplishments:• I have consistently met or exceeded weekly production goals.• I have received several high scores from clients, including multiple scores of “10”. Show less

Manage marketing and member communications. Membership drives, marketing campaigns, press releases, social media, website content management, newsletters and articles.Selected Accomplishments• Increased web traffic 45% over a one year period• Added over 1,000 followers to our Twitter account and realized a ROI that included actual dollars• Improved member communication by compiling information for weekly e-alerts and ensuring that information is sent out in a timely… Show more Manage marketing and member communications. Membership drives, marketing campaigns, press releases, social media, website content management, newsletters and articles.Selected Accomplishments• Increased web traffic 45% over a one year period• Added over 1,000 followers to our Twitter account and realized a ROI that included actual dollars• Improved member communication by compiling information for weekly e-alerts and ensuring that information is sent out in a timely manner• Wrote an editorial response to a Star Tribune article and succeeded in getting it published Show less

Assembled components of wafer inspection systems. Electronic assembly, technical writing. Self-starter who sought new work assignments and worked in team environment to accomplish a set of tasks.Selected Accomplishments: • Wrote instruction manuals for Field Service Engineers using Framemaker• Improved existing technical manuals by editing for grammar and clarity

New York, Ny

Content management; effectively managed and maintained over 2,000 plus lawyers internet profiles both domestic and international, assembling and uploading web articles. Collaborated with other offices to maximize the use of the corporate website to ensure consistency of the whitecase.com brand and voice. Assisted with execution of e-marketing campaigns; including email development, delivery and response rates.

Ba, Writing

Study Abroad, Russian Language & Culture