Creative Director
Current- Cross-functional running of busy Gallery: in charge of all sales for retail and wholesale markets, train and manage assistants, art handling and packaging, framing and restoration, logistics- In charge of all Marketing & Social Media Initiatives: ConstantContact, WordPress, all social platforms as well as traditional print outlets- Creates and runs Google Ad Words campaigns that generate 35% of annual sales- Website & Database Creation & Management: Dream Weaver, Access, FileMaker, Shopify- Created & Manages Innovative Online Sales Initiatives: Artsy, Etsy, eBay, Art.com- Online Auctions: opened up new revenue stream with online auctions on Invaluable & Live Auctioneers. Handles top-to-bottom auction running: catalog creation, auction advertising, implementation, condition reports, invoicing, logistics- Creative Management of the Gallery: Gallery layout and design- Exhibition Design and Marketing: Catalog Design, Press Outreach, Curatorial Duties, Client and - Public Outreach, Design of all Promotional Materials (banners, postcards, digital materials)- Photographs and edits high resolution images of all inventory for database and website use