• Developed integrated communication strategies for a public, high-growth health tech company, ensuring consistent messaging across all channels.• Secured a 50% increase in US media coverage, increasing brand visibility and industry recognition.• Oversaw a rebranding initiative that elevated the company’s US profile – both internally and externally.• Amplified brand reach to B2B audience by securing 20 high-profile Tier 1 media placements in one quarter.• Solidified executive leadership as industry thought leaders by crafting bylines that garnered 1k+ shares.• Directed strategic content development across diverse channels for both B2B (SaaS) and B2C audiences, resulting in increased market penetration and audience engagement.• Successfully organized and managed high-profile, branded events targeting customer, press, and consumer audiences.• Played a key role in enhancing senior leadership's public profile through strategic identification and execution of impactful media opportunities.• Developed compelling communication assets such as press pitches, press releases, talking points, and executive speeches/presentations to effectively convey messaging to various stakeholders.• Lead crisis communication efforts, minimizing negative media coverage and preserving brand reputation.• Served as the company’s spokesperson, providing interviews and participating in industry panels and events.• Managed a $3M communication and PR budget and workflows to deliver ROI for key activities.• Analyzed data to measure the effectiveness of strategies and drive continuous improvement.

• Directed a team of 12 in executing all marketing communication efforts: branding, messaging, publicrelations, events, and product marketing.• Leveraged media relationships to deliver impactful storytelling, resulting in 50x increase in earned media.• Orchestrated strategic editorial content development, e.g., opeds, blogs, podcasts, webinars, and speeches.• Managed content workflows for $2M+ MarCom campaigns.• Managed five external partners, including managing budgets, reviewing monthly reporting, and ensuring delivery aligned with defined KPIs to drive successful launches of campaigns, events, and products.

• Produced and delivered daily, live broadcasts on breaking news, human-interest stories, and investigative reports • Managed and planned daily story assignments for the news bureau, including coverage of breaking news.• Crafted clear, engaging scripts under tight deadlines for multiple platforms, including television, digital, and social media. • Executed live coverage of high-stakes events, balancing accuracy, clarity, and urgency under pressure.• Provided leadership, management, and coaching to the two reporters and one photographer in the bureau. • Developed and maintained close relationships with community leaders, PIOs, influencers, and other sources.Highlights: • Covered the search for missing 3-year-old Mariah Woods from first reports, to search parties, multiple press conferences, to the discovery of her body, funeral, and court cases for the accused. Live from the field for sister stations across the nation daily.• Covered MARSOC C-130T crash from first reports, to identity of victims, impact on community, press conferences aboard base, funerals for victims, and impact on command operations. Live from the field for sister stations across the nation throughout the duration.

• Researched, wrote, and edited daily show scripts for New Day and Newsroom 2 p.m. • Secured high profile guests including policymakers and newsmakers for various shows.• Pitched article ideas, interviewed sources, and worked collaboratively with reporters to write articles for CNN.com.• Conducted pre-interviews with on-air guests and managed the guest experience from beginning to end.