Elizabeth Rosalyn The Email & Phone Number

Canada

Vancouver, British Columbia, Canada

Glacier Media Digital is the marketing agency division of Glacier Media Group – a business intelligence and media company. As a project manager and content writer/editor/strategist within Glacier Media's in-house content studio, I support sponsored content publishing across Glacier's community news entities throughout B.C. and Canada, ensuring quality, consistency, and alignment with brand guidelines and client objectives. Within the team, I fulfill the following responsibilities:• Managing, executing, and delivering sponsored content campaigns for brands and businesses of all sizes across Glacier Media Group's local news portfolio, including Vancouver Is Awesome, Business In Vancouver, Victoria Times Colonist, and more.• Developing data-driven content strategy aligned with the client's goals, the publication's voice, and the audience's needs. • Writing sponsored articles, social media posts, newsletter copy, ad copy, SEO blog posts, website content, whitepapers, and other special projects for various content campaigns.• Editing written content according to publisher’s guidelines and CP Style Guide.• Conducting client interviews to ensure content meets campaign objectives.• Overseeing network of freelance content producers, assigning content briefs and proofreading submitted article drafts.• Generating campaign reports measuring performance metrics such as reads, CTR, social engagement, and other analytics.• Collaborating with clients, account managers, directors, publishers, strategists, freelancers, and other stakeholders to maintain seamless production processes within varied project budgets, timelines, deliverables, and deadlines.• Researching marketing industry trends and identifies strategies to improve SEO and audience engagement for content campaigns.

Vancouver, British Columbia, Canada

Vancouver Is Awesome is a news and lifestyle media publication that connects residents of Vancouver with what's happening in their city. V.I.A. is part of the Glacier Media Group's Community News division, serving more than 2 million readers in more than 60 different communities across Western Canada in print and online.As V.I.A.'s Branded Content Manager, my responsibilities included:• Leading sponsored content campaigns for the local news media publication, with tasks such as client communication, topic ideation, content strategy and content writing, social and newsletter copywriting, social and digital ads, and analytics reporting.• Producing editorial for Vancouver Is Awesome's annual speciality print magazines "Vancouver's Profiles of Excellence" and "Excellence in Real Estate", with a circulation of over 8,500

Vancouver, British Columbia, Canada

Rise unifies HR + Benefits + Payroll into an all-in-one digital people management platform.As part of Rise's Marketing department, I specialized in content management and social media management. My responsibilities included:• Leading and developing Rise's content strategy and editorial calendar• Producing and editing SEO-driven content for Rise, including blog posts, ebooks, whitepapers, infographics, case studies, newsletters, press releases, media releases, website copy, and other marketing and communications collateral.• Managing and building Rise’s social media profiles and presence on Facebook, Twitter, LinkedIn, and Instagram.• Fulfilling content and copywriting deliverables integrated multichannel marketing campaigns for brand awareness, lead generation, thought leadership, and domain authority.

Elizabeth Rosalyn delivers written copy and social engagement for your business needs with creativity, SEO intelligence, and a whole lot of heart! See elizabethrosalyn.com/portfolio for examples of my client work.• Writes articles and branded content on arts and entertainment, travel and culture, fashion and lifestyle, social media and technology, and people and community.• Produces written content pieces in partnership with content agencies such as Pressboard and Boundstart and with brands including Rogers, Penguin Random House, Warby Parker, Influenster, and TuGo Insurance.• Proofreads and copy edits articles and manuscripts for digital and print publications.• Executes social media campaigns on behalf of purpose-driven non-profit organizations for brand awareness and audience engagement.

Since its inception in 2012, The Hudsucker's team of social journalists have established a smart and ambitious environment for readers. The lifestyle and pop-culture digital magazine hopes to create discussion and incite thought through the mantra, “Read. Think. Repeat.”• Works with Editor-in-Chief on guiding the mission, brand, and voice of The Hudsucker.• Provides strategic insight on content ideation for monthly editorial calendar.• Writes and edits articles on pop culture and lifestyle with a team of globally-based writers.• Conducts interview editorials with up-and-coming artists in partnership with PR agencies.• Manages social media channels on Twitter, Facebook, Pinterest, and Tumblr.

Vancouver, British Columbia, Canada

YWiB is a central forum connecting ambitious, like-minded young women across all educational backgrounds, careers, and industries and providing skills, support, and connections to allow women to achieve success on their own terms and become engaged members of their communities.• Promoted workshops, panels, and networking socials within YWiB Vancouver's events portfolio through digital marketing and public relations opportunities.• Coordinated event registration, event communications, and day-of event hosting duties.• Generated social media content and implemented new social media marketing strategies to engage with YWiB members and followers.

Vancouver, Canada Area

The marketplace for brands and publishers. From ideation to distribution and measurement, Pressboard makes your content goals a reality.Writes sponsored stories on lifestyle, design, travel, and the arts for placement on online media publications such as Gothamist and BC Living.

Vancouver, Canada Area

A content marketing provider that helps brands and publishers develop data-driven content that focuses on timeless topics to be promoted to increase reach and revenue. • Promoted to a business development and administrative-focused role as the rapidly-evolving and growing startup transitioned into an agency business model.• Identified potential account opportunities, coordinated outbound lead outreach campaigns, and sustained relationships with prospects by providing information throughout the various stages of the sales funnel with the Business Development team.• Handled freelance writer scouting and management, along with image sourcing and fact-checking for client projects, with the Editorial team.• Implemented company culture initiatives through hosting company events (such as Startup Open House and Community Appreciation Nights), facilitating team-building events, coordinating a peer recognition program for team members, and introducing corporate volunteering in collaboration with Writers' Exchange.• Managed office and client administrative tasks, including meeting preparation, refining internal processes, and client invoicing.

Vancouver, Canada Area

Digital publishing tools to help content creators engage their readers and increase their traffic.• Recruited early-adopter users to contribute original content to the online community and increased brand loyalty and engagement by developing relationships with Quietly's Expert Network.• Conducted outreach to prominent publishers and bloggers to promote Quietly's publishing tools.• Researched and curated listicles on various verticals and topics.

Burnaby, British Columbia

Part of the Work Integrated Learning Unit at Simon Fraser University, Volunteer Services empowers students with access to volunteer and civic engagement opportunities that further their development as engaged citizens in the community.• Recruited, trained, and managed a team of student writers as the editor of the ENGAGE blog.• Wrote stories related to getting involved on-campus, in the community, and around the world. • Managed social media platforms and shared content relevant to students. • Produced bi-weekly e-newsletters promoting events, opportunities, and articles• Designed print and digital marketing materials (including posters, handouts, and web banners).• Supported SFU Career Services and Volunteer Services in planning and executing the logistics and marketing for on-campus events. Projects included the Career and Volunteer Fair, Working in the Non-Profit Sector Panel, and various career and volunteer workshops.Meet the 2012 Engage Writers: http://sfu.ca/olc/blog/engage/meet-2012-engage-writers

Burnaby, British Columbia

Burnaby Community Services (formerly Burnaby Community Connections) assists people in accessing community resources and services. Information Services publishes the Community Resource Guide and various other publications for families, seniors and the marginalized.• Involved in the development, design and distribution of informational publications, including a Community Outreach Resource Card and the annually-produced Community Resource Guide. • Updated reference materials regarding local programs and services by conducting research online and connecting with contacts in the non-profit community.