• Recruited, trained and managed roles of 75-100 volunteers for South Carolina’s largest New Year’s Eve event • Worked with team members to identify issues from previous events and set roles for upcoming event• Reported on logistics such as attendance numbers, positives and negatives from the event, and suggestions for next year

• Developed and implemented annual operating goals, objectives and plans for marketing and communications, including the establishment of an annual membership campaign plan • Forecasted, monitored and administered the organization’s annual marketing budget of $163,800• Produced or guided an outside creative team on graphic design work for marketing materials including flyers, banners, social media graphics, and interior/exterior signage at six local YMCAs with over 35,000 members• Controlled and produced content for and supervised all social media accounts including eight Facebook pages, a Twitter page, and a YouTube channel• Launched targeted email newsletters to over 60,000 contacts including members, program participants or prospective clientele• Assisted the Financial Development office with fundraising marketing efforts • Facilitated relationships with television, radio and newspaper contacts; deliver press releases, pitch stories and book media appearances• Maintained related statistics and generate reports of marketing efforts and impact• Updated website and mobile app daily; Worked with an outside firm to transition to a new, mobile-friendly website in December 2015• Communicated regularly with over 40 YMCA staff members to meet their marketing needs

• Spearheaded public relations, marketing and event logistics duties for non-profit clients • Oversaw and directed a team of interns• Developed and edited press releases, event listings and website copy; administered client social media pages • Organized logistics, décor and sponsorships for events