I have been dedicated to supporting and revitalizing the CAHS (Culinary Arts and Hospitality Studies) department by managing its social media presence, encompassing platforms such as Facebook, Instagram, and TikTok. My responsibilities included curating a diverse collection of high-quality media content tailored for these platforms, particularly focusing on CAHS departmental marketing materials and coverage of events like the InterContinental’s Culinary Clash 2024. Through strategic efforts, I successfully achieved a remarkable 197% increase in engagement and a 2.6% boost in followers on Instagram within a span of just 11 days, from March 4 to March 15. Additionally, I was honored with a promotion to support the Program Advisor at CAHS, where I independently engaged high school tours, showcasing our facilities and curriculum beyond the confines of our kitchens and classrooms.

With a blend of passion, education, and authenticity, I actively engaged with customers to foster meaningful connections. My role involved crafting compelling visual content and captivating written narratives for various social media campaigns, aimed at resonating with our audience on a deeper level. By publishing promotional materials and authentic consumer testimonials, I effectively generated increased engagement across multiple social media platforms. Utilizing data analysis, I delved into consumer usage patterns to anticipate trends and pinpoint target demographics, thereby enhancing our marketing strategies. Through consistent efforts focused on authenticity and expanding reach, I successfully built credibility on Instagram, further solidifying our brand's presence and connection with our audience.