Accomplished research insights leader with 15+ years of success in user-centered research, human insights, and analytics, delivering breakthrough strategies for Meta and Procter & Gamble. Advocate for the consumer and end-user, providing value by bridging the gap between insights and data analytics to create third way thinking that accelerates brand and product growth. Uncovers high-quality insights in consumer behavior, market trends, and competitive landscapes. Solves complex business problems by designing qualitative research techniques and applying data analytics to gain meaningful end-user insights. Agile leader who builds high-performing teams and optimizes individual strengths.Areas of Expertise:Human-Centered Research & Insights | Quant & Qual Research Methods | Integrative Thinking | Strategy & Innovation | Brand & Product Development | Shopper & Retailer Insights | UX Research | Operational Discipline | Agile Leadership Career Achievements:• Research Strategy, Design, & Execution: Executed research globally (NA, SA, Europe, Asia) across eight markets, leveraging multiple methodologies (ethnography, expert adjacency, basic concept testing, and usability).• Go-to-Market Strategy: Leveraged market modeling and ROI to develop retail and regional product/brand go-to-market strategy, monitoring in real time to adjust plans during launch. • Integrative Thinking: Created a global training program for a company with 800+ employees on the principles and application of Integrative Thinking model and inspirational presentation skills. • Awards: Recognized for the impact of research on the business (Global P&G Analytics leadership–Edge Insight Award; Advertising Research Foundation—Ogilvy Award: Going for Gold, P&G London 2012 Olympics.