Lead account supervisor for full-service marketing agency. Developed and executed digital marketing and advertising strategies for national wine brands.• Implemented brand-tailored integrated strategies for wine brands across multiple digital platforms.• Established and maintained brand websites to maximize SEO and consumer engagement• Served as community manager on all social platforms to ensure appropriate engagement and messaging with brand audiences.• Coordinated with global marketing teams to develop U.S. based digital strategies.• Conceptualized and executed digital contests on behalf of the wine brands to engage consumers. • Provided monthly analytics reporting on performance of brands across all digital platforms.

Leading global public relations and communications firm. Coverage responsibilities include both public and private sector clients across government and energy practices. Day-to-day project manager for a multimillion dollar account. Responsible for shaping client business agendas through influencing key stakeholders, building coalitions with management, and advertising. Administrative responsibilities also include account management and monthly billing. Achieved 4 promotions within 5 years on strong work ethic, client references and productivity. • Digital and Social Media: Lead role in pitching, developing and managing social networking for key clients across Twitter, Facebook and corporate blogs—increasing site traffic, Google search rankings and stakeholder engagement. Lead development and maintenance of several client websites and extranets, including development and updates to copy, graphics, design and interactive elements.• Event Management: Responsible for the execution of a variety of client events from strategy to execution to follow-up. Event experience, often under tight deadlines, included seamless coordination of VIP speakers, venue staff, vendors, media, and attendees. • Community Relations and Philanthropic Initiatives: Worked with clients to develop and organize annual community outreach events including event attendance, agenda and logistics.• Crisis Communications Support: Provided ongoing onsite client support during communications crises for franchise energy client. Developed communications plan, talking points, statements, media analysis, quote trackers, fact sheets and other relevant briefing materials to ensure rapid response capabilities.• Collateral and Advertising Development: Responsible for overseeing the advertising and collateral materials for a major public education initiative for the City of New York across various media formats including print, television, radio and internet in English, Spanish, Chinese and Korean.

Spent three months in Mississippi helping victims of Hurricane Katrina rebuild and return to a state of normalcy• Assisted in the filming and editing of a documentary about the only healthcare system in the area, Mississippi Coastal Healthcare Center, in an effort to establish awareness of its financial distress • Led and worked on tree crews to remove fallen trees and large debris from property; an integral step toward enabling victims to receive FEMA trailers. Directed US military troops in the effort• Completed a “Needs Analysis” of the East Biloxi community by going door-to-door to determine the required supplies, resources and services. Directly responded to the recorded needs by assertive follow-up to ensure the delivery of the required supplies, at times coordinating with other organizations• Documented the destruction through video and photographs that were displayed on various websites

• Recruited to return to MSNBC to cover the 2004 U.S. Presidential election• Researched and developed ideas for various story angles surrounding election coverage• Researched sound bites and logged tapes for various stories

• Assisted with product development, administrative duties, events and promotional distributions• Organized and hosted luncheons for PR Director with top editors of fashion magazines• Managed other interns on development of press kits

• Served as a Production Assistant with the team of producers for the “Buchanan and Press” show featuring Bill Press and Pat Buchanan• Researched topics for stories and guests appearing on the show; worked individually on specific stories deriving both tape and graphics when producers were away on assignment• Wrote chyrons for stories and bios for appearing guests• Worked in graphics department as a PA for B&P, conveying ideas to artists to design and produce appropriate graphics and visuals• Worked in the Control Room during the show, shadowing and feeding information to producers