Director Of Marketing
Current
Greater Seattle Area
Focused on business development, social media, and marketing with the goal of increased enrollment in program offerings, fundraising, and increased revenue. Notable work:- Over $330,000 raised in just over 2 years from various events and campaigns- Raised $121,000 (and counting) in my All Hands On campaign to bridge the gap in payroll and operating expenses caused by COVID-19-Exclusive event planner for the 2020 gala that generated over $185,000 for equipment and scholarship funds- Oversee and manage donor information, data, and relationships- Manage philanthropic events, resources, and data via the Greater Giving and First Giving platforms-Design and manage organization website through Weebly- Responsible for brainstorming, planning, and hosting organization events for fundraising needs, membership involvement, or community stewardship-Improved social media following leading to an over 80% growth-Developed marketing campaigns that resulted in record team growth from 2018 season to 2019 in both junior and masters teams-Introduced first ever sponsorship program- Made notable improvements in Instagram and Facebook engagement, views, follows, and re-posts from other industry leaders-Spearheaded the SRA Stories series to highlight members of the community with over 24 stories told since August 2018-Managed and planned 2019 Polar Bear 5K, 2019 Row for the Cure SRA fundraiser, 2019 Ergathon, and 2020 SRA Gala-Increased email marketing open rates by over 20%Job Responsibilities and Experience-Email marketing and campaigns-Copy-writing-Content Creation-Social Media management-Brand imaging -Website management and design -Communications -Sponsorship Program oversight-Customer relations-Office administration -Print material design and ordering-Simple Graphic Design (not trained graphic design, only simple web-based graphic design tool experience)-Event planning-PR (public relations)-Fundraising-Middle school head coach