Liz Weber, Pmp Email & Phone Number

Sandy Springs, Georgia, United States

United States

Atlanta, Ga

➤ Spearheading the Brand Experience Marketing portfolio of Lifestyle and Entertainment while overseeing programs from planning to execution including budgeting, contract execution and successful management of agency partners.➤ Identify and activate events and programs including large-scale launches, vehicle display or touring programs, fashion and entertainment initiatives including films, arts, culture, and sports.➤ Governing the consolidated vehicle management agency to ensure maximum efficiencies across the entire BEM fleet of over 1,000 vehicles and serving as the Subject Matter Expert for all vehicle inclusion across the portfolio.➤ Overseeing over 100 contracts per year, managing and routing all documents via the internal contract management system (iCertis), and determining the redlining and negotiations of the contracts. ➤ Created new strategies to generate opportunities and maintain revenue during the COVID pandemic, including virtual events and social media campaigns totaling over 500,000 views➤ Identifying and activating engagements against targeted brand guidelines and objectives, administering data capture processes that officiate leads from the portfolio of assets, and overseeing/managing all associated budgets.➤ Conducting successful regulation of the Mercedes-Benz Hotel Program including the management of 14 existing properties, overseeing future planning and growth of the program, budget, and making day-to-day adjustments as needed.➤ Serving as a main point of contact for all Mercedes-Benz Global initiated lifestyle and ambassador activity to manage the strategic planning, contracting, and execution of planned initiatives.➤ Ensuring cooperation between MBUSA's and Mercedes-Benz Global event marketing and communications departments.

Atlanta, Ga

➤ Implemented administrative support to Aftersales General Manager through systems, procedures, and policies while monitoring administrative projects for the department and its 40+ staff.➤ Maintained department calendar, planned events including team off-site meetings from inception to implementation, coordinated meetings, prepared agendas, reserved and prepared facilities, and tracked related budgets.➤ Informed management by generating daily, monthly, or yearly reports, analyzing special reports, summarizing information, and identifying trends as well as defining procedures for record retention, protection, retrieval, and disposal.➤ Specialized project support to management team including preparing accounting documents and coordinating activities as well as efficiently resolving any technical or project issues while being on-ground resource to the team.➤ Delivered high-level support for management as well as supported marketing efforts including all client support for inquiries, planning, and program execution, vendor coordination, and internal/external communication.

Atlanta, Ga

➤ Managed the Promotions Department alongside the Promotions Director including managing 3 stations including appearances, remote broadcasts, and special events in a top ten radio market.➤ Prepared and executed large-scale Atlanta events including the Kicks 101.5 Country Fair concert with 15,000 attendees and Cumulus Job Fair with 3,000 attendees as well as facilitated smaller, intimate listener and client experiences.➤ Managed part-time staff and college intern program including schedules and performance evaluations as well as led talent acquisition, secured venues, managed venue partnerships, wrote promotional copy, and drove brand strategy.➤ Designed and developed new campaigns to generate revenue for station with agencies, promotional partners, including movie and television studios as well as record companies, and the sales deportment.➤ Managed marketing, and social media including updates of station events, contests, and client promotions for station websites to reach over 90,000 Facebook followers and generate over 145,000 weekly website impressions.➤ Drove advertising including promotions for sponsors and clients, developed on-site activations, maintained station branding, and executed on-going campaigns with Sales or Programming while providing copywriting and scheduling.➤ Ensured quality assurance with corporate on promotional contracts, proposals, rules, waivers, media releases, print campaigns, on-air contests, promotional announcements, and presentations including implementations.

Atlanta, Georgia, United States

➤ Met and exceeded sales budgets by maximizing inventory availability to generate highest billing possible for 4 radio stations.➤ Confirmed all spots ran in accordance to client’s expectations and correct copy adhered to instructions.➤ Orchestrated training of new paperless production order software (VCreative) integration with traffic, sales, and production departments for 3 stations.➤ Scheduled and reviewed sales orders to alleviate mistakes and certified valid client’s complaints before issuing credits➤ Served as point of contact between agencies, Account Executives, Production Directors, and on-air talents, facilitating with necessary copy details, ensuring copy deadlines were met and revisions executed.

Atlanta, Georgia, United States

➤ Monitored and executed advertising and promotions for sponsors and clients.➤ Designed creative on-site activations and increase station brand awareness.➤ Developed collegiate internship program and mentored over 50 incoming interns➤ Aided in management of station website design and blog development.

Bachelor Of Arts (Ba), Communications And Rhetoric Studies; Spanish

Activities and Societies: Founder & Station Manager OURadio - 2 years Omicron Delta Kappa Honors Fraternity - 2 years Buckhead Rotary Club.

College Prep Diploma

Activities and Societies: Chorus Editor-in-Chief Newspaper - 1 year Fencing Team - 3 years Section Editor Newspaper - 1 year