Responsible for planning, producing, processing, and disseminating information about the Naval Academy through news media, social media platforms, command website, and various other external outlets, and supervises the staff and day-to-day activities of the Media Relations Branch.Serves as first point of contact for all news media and as one of the Academy's primary spokespersons with the news media. Implements Naval Academy communications plans through established network of media representatives to reach target audiences. Plans, researches, writes, and disseminates to local and national media news releases, speeches, fact sheets, briefing cards, and media advisories about Naval Academy programs, initiatives, policies, and events. Maintains regular contact with Academy staff and the Navy Office of Information to identify information needs, recommending opportunities to publicize projects and events. Coordinates media interviews with appropriate members of the Brigade, faculty, and staff.As supervisor, steers content creation and content delivery of media relations information through direct reports, midshipmen assigned to PAO, and Photo Lab to create content for immediate distribution, positive relations with local and national news representatives, and communicate relevant and timely information on Naval Academy issues and programs in support of the strategic communication plan. Assigns work, sets priorities, and establishes schedules for work completion based on strategic communication objectives. Directs external and internal communication through response to media queries, personal or subject matter expert interviews, and proactive marketing of news and event opportunities to media sources and across command’s web platforms, working closely with stakeholders to maintain consistency in messaging and information release. Compiles approved information for USNA leadership to intelligently speak about current events, media queries, and Academy activity.

• At the onset of Covid lockdown, lead the bank into new strategic directions as sole member of the Marketing Department with improved visibility through increased media relations, sharp market analysis, a new digital footprint, cost cutting, and online connection strengths and research; focused on streamlining web content to improve user experience and creating new relationships with great vendors in a time of crisis. I am extremely proud of our PPP success at this time with local buisneses - excellent, around the clock, and almost 100%.• Utilized original and paid social media, audience segmentation, SEO, and web communications to increase awareness of the bank products and improve conversion rates and ROI. Began great working relationships with multiple outlets from local Annapolis press to national Tribune media as well as with staff to offer opportunities to participate in advertising and collaboration. • Sole writer and editor of briefs, policy, ad copy, press releases, and original content in accordance with the regulations held through our Compliance and Legal Departments and the law; also wrote scripts for our radio advertising and podcasts, encouraging staff interviews and collaboration.• Arranged interviews, Q&As, and web events to include senior staff interviews; planned video shoots and advertising copy / campaigns with third party vendors.• Kept employee engagement up and positive during Quarantine through information sharing on our intranet with majority of our staff tele-working• Consistently saw new accounts grow during economic instability with increased awareness through new media campaigns and coordination with press—accountable results• Worked with CRA Officer on expanding community outreach and ESG with Maryland non-profits• Was in beginning phase of ensuring bank website was accessible to all

• Improved the global external audience experience and internal information sharing by creating digital media channels, development material, communications strategies, metrics analysis and internal news feed• Conceived and wrote original content for print and website within tight deadlines to amplify the organization’s presence and mission; Senior Editor, internal photographer and Photoshop pro• Leveraged all communications platforms to foster positive change, serving as in-house media relations agency for organization; developed programs that increased traffic, followers and engagement while studying trends and analytics to make improvements across channels and departments to create strategic direction • Cultivated relationships with Naval Academy leadership and task forces; represented the enterprise at Strategic Communications meetings and served as the liaison to the Public Affairs Office• Supervised media vendor to orchestrate a re-branding initiative focusing on a new website, improved CMS and user-friendly mobile presence during quiet phase of $400M campaign• Principal Communications Lead on Executive Steering Committee for successful $1.5M CRM adoption with an emphasis on problem solving and staff education; adoption created positive impact on staff and efficiencies• Managed project team of eight cross-functional professionals ranging from marketing and communications to information technology staff to solve bottlenecks through technology improvements• Led marketing and communications, social media content and business development projects including the creation of social and digital channels, increasing brand exposure by 6x• Identified fundraising opportunities like Giving Tuesday, created project plans and timelines and implemented micro-fundraising initiatives• Grew eNews readers by 5x and open rate by 60%; excellent at audience identification• Envisioned and created web pages to honor alumni lost on 9/11 and operations losses since

• Developed fundraising and marketing efforts for the President and Founder: solicited and secured funds, promoted events, established relationships and achieved donations through development strategies • Wrote marketing plan and performed comprehensive research to pinpoint donors and solicit funds co-raising $55K+ for AID DARFUR campaign

• Envisioned, photographed and wrote content that met and exceeded the interests of subscribers• Identified organizational photo archive need and created in-house database and physical space resulting in streamlined processes and reduced photography costs by 30%• Researched, sourced, selected, purchased, edited, tracked and archived all images for publications while adhering to rights and contracts; in-house photographer and photo editor• Extensive global travel to cover international events as feature writer and photographer• Coordinated the cross-functional operations for the art department, including accounting, rights, contracts, budgets, photo shoots and negotiations