Elizabeth Beatty Wrightson, Apr Email & Phone Number

Washington, DC, US

Annapolis, Maryland, US

Responsible for planning, producing, processing, and disseminating information about the Naval Academy through news media, social media platforms, command website, and various other external outlets, and supervises the staff and day-to-day activities of the Media Relations Branch.Serves as first point of contact for all news media and as one of the.

Annapolis, MD, US

• At the onset of Covid lockdown, lead the bank into new strategic directions as sole member of the Marketing Department with improved visibility through increased media relations, sharp market analysis, a new digital.
• Utilized original and paid social media, audience segmentation, SEO, and web communications to increase awareness of the bank products and improve conversion rates and ROI. Began great working relationships with.
• Sole writer and editor of briefs, policy, ad copy, press releases, and original content in accordance with the regulations held through our Compliance and Legal Departments and the law; also wrote scripts for our radio.
• Arranged interviews, Q&As, and web events to include senior staff interviews; planned video shoots and advertising copy / campaigns with third party vendors.
• Kept employee engagement up and positive during Quarantine through information sharing on our intranet with majority of our staff tele-working
• Consistently saw new accounts grow during economic instability with increased awareness through new media campaigns and coordination with press—accountable results

Annapolis, Maryland, US

• Improved the global external audience experience and internal information sharing by creating digital media channels, development material, communications strategies, metrics analysis and internal news feed
• Conceived and wrote original content for print and website within tight deadlines to amplify the organization’s presence and mission; Senior Editor, internal photographer and Photoshop pro
• Leveraged all communications platforms to foster positive change, serving as in-house media relations agency for organization; developed programs that increased traffic, followers and engagement while studying trends.
• Cultivated relationships with Naval Academy leadership and task forces; represented the enterprise at Strategic Communications meetings and served as the liaison to the Public Affairs Office
• Supervised media vendor to orchestrate a re-branding initiative focusing on a new website, improved CMS and user-friendly mobile presence during quiet phase of $400M campaign
• Principal Communications Lead on Executive Steering Committee for successful $1.5M CRM adoption with an emphasis on problem solving and staff education; adoption created positive impact on staff and efficiencies

• Developed fundraising and marketing efforts for the President and Founder: solicited and secured funds, promoted events, established relationships and achieved donations through development strategies
• Wrote marketing plan and performed comprehensive research to pinpoint donors and solicit funds co-raising $55K+ for AID DARFUR campaign

US

• Envisioned, photographed and wrote content that met and exceeded the interests of subscribers
• Identified organizational photo archive need and created in-house database and physical space resulting in streamlined processes and reduced photography costs by 30%
• Researched, sourced, selected, purchased, edited, tracked and archived all images for publications while adhering to rights and contracts; in-house photographer and photo editor
• Extensive global travel to cover international events as feature writer and photographer
• Coordinated the cross-functional operations for the art department, including accounting, rights, contracts, budgets, photo shoots and negotiations

Bachelor Of Arts - Ba

Radcliffe Institute, Publishing

Master Of Business Administration - Mba