Eliza Carter Email & Phone Number

Washington, District Of Columbia, United States

Manage and execute quantitative and qualitative research programs and projects for a variety of industries including technology, education, personal reputation, entertainment, healthcare, infrastructure, food and agriculture, etc. Manage a team of 3 people on the digital research team using social listening tool, Brandwatch, to analyze online conversations around brands, competitors, crisis situations as well as planned media beats. Help to provide an insight into the public's perceptions of a brand or an issue, the tone of conversation, the types of people and accounts who are engaging in the conversation and major or emerging themes and narratives in the conversation. Build both high-level and in-depth devilerables to quickly and visually communicate data, insights, recommendations and implications for strategy moving forward. Moderate in-depth interviews with a variety of participants including C-suite and other high-level candidates. Communicate with outside vendors to successfully manage data collection, recruitment processes and other administrative tasks vital to ensuring the sucess of the project. Point-of-contact for clients on projects keeping them updated and informed on our progress throughout the research process.Draft and pitch proposals to potential clients.

Washington, District Of Columbia, United States

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area

Assistant in the Research Division working on diverse client projects utilizing various research methodologies to inform strategic thinking and communications while providing administrative support to the Research team. Assist with both quantitative and qualitative public opinion projects - including focus groups, in-depth interviews, strategy sessions, and surveys - as well as utilizing Brandwatch for digital research that examines trends and themes in online conversations over a variety of platforms (news, blogs, forums, social media). In addition to examining trends in online conversations, also work closely with strategic communications teams in crisis situations and monitor online conversation closely.

Rosslyn, Va

Provided support on the research team for a variety of clients in the healthcare, education and environmental sustainability spaces. Helped with both quantitative and qualitative research projects from start to finish including crafting deliverables sent to clients.

Washington D.C. Metro Area

During this time I provided support to the Research and Analytics Department at the Glover Park Group. I was exposed to qualitative and quantitative work including online surveys and public opinion polls, and focus groups. Specifically in Quantitative research, I worked with quantitative data processing and analysis, compiled weekly polling updates on recently released public opinion polls on a variety of issues from the 2016 campaign to other political issues and I created public opinion decks that were disseminated both within The Glover Park Group and to external clients. In Qualitative research, I attended focus groups and helped with both pre- and post- focus group organization and analysis.

Cannes, France

As a Student Delegate to the Cannes Lions International Festival of Creativity, I attended seminars, workshops, and award ceremonies. I kept a detailed blog throughout the Health Lions, Cannes Lions and Innovation Lions festivals. I also worked in "Master Classes" with industry professionals creating mock campaigns for popular brands. As a group within my classes, I created and presented campaign ideas and plans for Sundance TV's drama, "Rectify."