Donastar Enterprises is an entrepreneurial venture focused on optimizing operations within the restaurant and food service industry through an online marketplace, by advising clients such as Burger King, Chipotle, and emerging brands on cost efficient strategies. Initiated and led business development and marketing efforts within the consumer goods industry, collaborating with industry leaders like Coke and Pepsi, resulting in annual revenue of $2+ million and consistent 10% year-over-year growth. Developed and executed go-to-market strategies, establishing key partnerships and expanding the client base to over 2000 annually. Personally owned and conducted A/B tests across Google Ads, social media, email marketing, and website development, driving performance optimization. Managed budgeting, forecasting, accounting, and financial analysis, ensuring sustainable growth and profitability. Analyzed and communicated critical metrics to drive new growth initiatives and testing frameworks.

Brand Knew is a creative brand-building agency that partners with media companies, non-profit organizations, and consumer brands. Managed website strategy for Noble House, overseeing all aspects of the Shopify platform to optimize performance, drive sales, and enhance customer experience through activities such as updating pricing, landing pages, and refining sales language.Spearheaded email and SMS marketing initiatives, conducting A/B testing on Klaviyo, Mailchimp, and Attentive to maximize open rates and conversion rates for three clients, achieving the highest ROI to date and driving substantial revenue growth during peak sales periods. Interpreted and presented insights such as AOV, ROI, and LTV in client meetings, offering valuable data-driven recommendations to propel business growth and optimize marketing strategies. Conducted comprehensive market research and competitor analysis to identify key trends for rebranding and growth initiatives within an emerging wellness brand.

As a Marketing Intern at Miravel, I helped to discover the competitor landscape and determine the best strategy to market a product in the product development stage. Additionally, I crafted social media content and helped redesign a new website layout.

As a marketing intern for Wellthi Tech, I helped with branding, content creation, and marketing strategy. During my internship, they underwent a rebranding which I helped promote across social media. Moreover, I announced their services and highlights over blogs, newsletters, and social media outlets. Lastly, I helped strategize a new marketing and social media schedule with the company, and a third party content creation company.