Elizabeth Zahaievska Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Hong Kong Sar

As the Social Media Manager & Digital Marketing Specialist my responsibilities included: • Achieved a 25% increase in brand awareness and engagement over six months in theimmigration company through the use of A/B testing outreach campaigns.• Successfully developed and executed digital marketing campaigns across various channels, including Web, SEO/SEM, database marketing, email and social media.• Developed the digital marketing plan and executing the digital campaigns (PPC and Paid Social campaigns).• Consistently measured and reported the performance of digital marketing campaigns, assessing them against goals such as ROI and KPIs.• Collaborated with cross-functional teams to create optimized landing pages and improve the user experience, resulting in a 30% increase in conversion rates and an improvement in customer satisfaction.• Executed Off-Page and On-Page SEO tactics, resulting in a 20% increase in organic traffic and a 15% increase in page rankings.• Developed engaging content and implemented a social media calendar to ensure consistent posting, resulting in a 40% increase in follower growth over six months on channels such as LinkedIn, Facebook, Instagram and Twitter.• Conducted A/B testing and optimizing landing pages and marketing touch points throughout the buyer journey (CRO).

Athens, Attiki, Greece

• Managed key accounts; leading portfolio and territory expansion• Conducted competition mapping and analysis, contributing to lead generation• Managed the sales pipeline on CRM from lead to closed contract• Coordinated online industry events and moderated the PeopleCert hosted onlineevents• Lead cross-function requests of Partners ensuring timely resolution and achieved a85% increase in satisfaction rates• Supported the greater sales team and regional Business Development Manager incross-selling, up-selling and new business activities• Maintained Partner CRM accounts and records• Facilitated Partner onboarding and demoed PeopleCert services and onlineplatform/ecosystem• Becoming familiar with economic activities within the market

Bucharest, Romania

• Plan and contribute to the overall marketing strategy and planning of editorial Social Media content• Established and maintained strong relationships with key influencers and industry partners, leading to successful collaborations• Implemented and managed social media advertising campaigns that resulted in a significant increase in user engagement and conversions• Improved website visibility through development and implementation Off-Page and On-Page SEO tactics• Coordinated with design and media teams to develop high-quality creative assets

Przemyśl, Podkarpackie, Poland

• Created and curated diverse marketing content, including blogs, promotional materials, and advertisements, tailored to different social media platforms• Cultivated strategic relationships with influencers, expanding the agency's reach and enhancing brand visibility• Actively monitored and managed the company's online brand presence, fostering positive customerinteractions, addressing inquiries, and managing any potential issues• Organized successful virtual events, including webinars, live streams and PR events, ensuring timely and coordinated content publication, promotion, and audience engagement

Bachelor'S Degree, Journalism And Media, 4.8

Bachelor'S Degree, Philology And Translation (Polish, Russian And Ukrainian Languages), 4.5