As Co-Founders of the Gran Turismo ESSEC association, we created a community where students passionate about cars and the automotive industry could connect, share experiences, build friendships, and expand their networks.As Head of Communications : - Recruited and managed a team of 10 students - Established the brand platform, managed social media, created digital content and sponsoring brochures - Reached 12 600 views on the association's first post (Instagram: @granturismo_essec) - Shot a 5-episode promotional trailer with the communication team, which I lead and managed.

Event Management for B2B Clients and Prospects:- Managing logistics (vehicle transportation, vendor sourcing, and buffet planning).- Handling guest relations (invitations, monitoring attendance, and tailoring formats to suit different client profiles).- Tracking and managing the event budget.- Leading communication efforts (creating visuals, posters, and flyers in line with corporate branding).- Coordinating branded merchandise (sourcing suppliers, selecting and ordering promotional items based on client type, occasion, and budget).Fleet Management of 18 B2B Vehicles:- Planning test drives based on client requests, in line with monthly objectives.- Maintaining direct communication with service providers to ensure the quality of vehicle delivery and return services, and reporting outcomes.Social Media Strategy and Digital Content Management:- Monitoring and adjusting social media strategies and digital content (LinkedIn Drive to Business) in collaboration with marketing and communication agencies.Reporting and Analysis:- Preparing and consolidating weekly and monthly performance reports for the B2B department (tracking KPIs).- Delivering detailed reports on weekly results.

Global Market Research:- Evaluated expansion opportunities for the franchise and identified specific marketing needs for each country (Portugal, Spain, Quebec, Morocco, England). - Consolidated findings into a report that informed updates to the company’s international development strategy.Real Estate Prospecting:- Searched for high-potential properties across France to support Fitness Park’s growth and meet franchisee needs.- Identified trade areas in targeted cities and focused research efforts accordingly.- Conducted daily prospecting calls with real estate agents to maintain ongoing contacts.- Ensured the properties’ compliance with Fitness Park standards and guidelines.

Initiation to marketing : - Analyzed the Egyptian beauty market and how L’Oréal tailors its merchandising/retail strategies to match local and regional trends and needs. - Conducted a market research based on Cairo's most important malls (Cairo Festival City Mall & City Stars Mall).