Eliza L. work email
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Eliza L. personal email
A dynamic and results-driven digital marketing leader with 18+ years of experience spanning the full marketing funnel—from branding and acquisition to retention and loyalty. I’ve delivered transformative results across diverse industries, including tech and SaaS (CEFALY, Exela), advertising agencies (DDB Omnicom, Epsilon), media and entertainment (SonyBMG, EMI), personal care startups (Beautycounter), and global brands like Hertz and Nestlé Waters. My track record demonstrates an ability to create innovative, data-driven strategies that drive measurable impact.I specialize in D2C, B2B, and B2C marketing, crafting and executing omni-channel campaigns that deliver results. As a leader, I thrive in fast-paced environments, balancing strategic vision with hands-on execution. I’m equally adept at analyzing data to optimize performance as I am at building cohesive, creative brand identities. With a player-coach leadership style, I’ve cultivated high-performing teams while managing media budgets exceeding $40M and driving ROI with minimal spend.Key Strengths:• Acquisition & Awareness Campaigns: Expertise in paid media, social media, influencer partnerships, SEO/SEM, and lead generation.• Retention & CRM: Proficiency in lifecycle messaging, customer education, automation, segmentation, and subscription models.• Analytics & Optimization: Translating data into actionable insights to improve campaign performance and refine strategy.• AI-Driven Marketing: Leveraging cutting-edge AI tools to enhance personalization, efficiency, and results.• Branding & Creative Excellence: Developing memorable, cohesive brand identities that resonate with target audiences.Core Values:🌟 Integrity: Building trust through honesty and transparency.🌟 Collaboration: Empowering teams and fostering inclusivity to achieve shared goals.🌟 Innovation: Driving creative solutions backed by data and analytics.🌟 Results-Oriented: Consistently exceeding expectations and delivering measurable impact.I’m seeking new opportunities to apply my vast expertise in demand generation, retention, and digital strategy to transform brands and drive growth. Passionate about AI and the evolving tech landscape, I’m energized by the chance to lead innovative, data-driven marketing initiatives that make a tangible difference for businesses and customers alike.
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Marketing DirectorCefaly Technology May 2021 - Apr 2024Darien, Connecticut, Us• Achieved 20% revenue growth in 2023 by driving customer acquisition and brand awareness through integrated marketing campaigns across CEFALY’s digital channels (paid media, social, email, influencer partnerships, content strategy, SEO, lead generation).• Generated a 30% increase in annual conversion rates and a 15% rise in mobile app downloads by leading eCommerce and mobile app strategies, focusing on customer promotions, personalization, and CRO methods. • Boosted customer LTV 22% year-over-year through CRM strategies, customer education, lifecycle messaging, automation, segmentation, subscription, and referral programs, cultivating meaningful two-way conversations via email, SMS, chat, and voice – strengthening brand trust and customer connections.• Grew the customer base by 10% by enhancing product awareness and online presence through social media and a successful influencer marketing program with 500+ monthly collaborators.Improved ROI by 30% through data-driven marketing initiatives, utilizing analytics and performance metrics to optimize KPIs (CLTV, CAC, ROAS, etc.).• Secured a $2.4 million annual revenue increase by managing P&L and implementing loyalty and subscriptions programs, including the Electrode Subscription, improving retention 7% quarterly.• Reduced product returns by 18% by launching the CEFALY Coach program, enhancing product adoption and customer satisfaction. Drove 20% revenue growth in 2023 through integrated marketing campaigns across digital channels, resulting in increased customer acquisition and brand awareness. -
Senior ConsultantBeautycounter Aug 2015 - Dec 2023Santa Monica, California, Us• Drove mission-driven sales of $75thousand+ annually through targeted customer experiences and multi-channel marketing campaigns.• Curated social media content to enhance brand visibility and authority in the consumer space of authentic and safe products.• Planned and executed large scale fundraisers and sponsored events, including the Swing Pink Breast Cancer Fundraiser raising over $500thousand for the Jacqueline M. Wilentz Comprehensive Breast Center. -
Director Marketing CommunicationsExela Technologies Mar 2018 - Jan 2021Irving, Texas , Us• Spearheaded global marketing and technical teams across multiple regions (NA, LATAM, EMEA, APAC), driving a 20% increase in customer engagement and a 45% growth in ROI through B2B strategic marketing campaigns, including website redesigns, email campaigns, and brand identity initiatives.• Elevated Exela’s brand presence and increased organic website traffic by 100K+ sessions per month post-merger by rebuilding the corporate website on Drupal, implementing an SEO/SEM-focused sitemap, and enhancing UI/UX, leading to a 30% rise in conversions and improved search rankings.• Performed a 300% increase in social media following in 2018, with continued growth of 150% in 2019 and 95% in 2020 leading to optimizing global social media platforms, executing targeted outreach, and reinforcing brand identity, significantly boosting user engagement.• Developed advanced analytics dashboards and performance reports that optimized account management, improved conversion campaigns, and provided strategic insights, driving new business acquisition and transforming Exela’s digital division into a high-performance unit. -
Account SupervisorEpsilon Apr 2013 - Oct 2014Irving, Texas, Us• Increased market share by 10% while enhancing customer loyalty and sales through managing and executing Nestle Waters North America CPG marketing programs.• Delivered impactful shopper marketing campaigns to accounts >$500K by leading multidisciplinary teams and managing vendor relationships and client agency collaborations building annual activation plans.• Executed go-to-market promotions and sweepstakes for Perrier, S.Pellegrino, and Acqua Panna, while deepening brand affinity through point of sale, retail displays, merchandising, and digital engagement. -
Digital Marketing & Program ManagerLifecare Jan 2011 - Apr 2013Shelton, Ct, Us• Implemented employee loyalty and productivity solutions for Fortune 500 companies, including Coca-Cola, New York Life, Wegmans, Disney, and ADP, increased registered user base by 30% through strategic B2B email campaigns developed with key stakeholders.• Led consumer engagement team, including third-party vendors (web and email vendors) to ensure proper execution of consumer engagement programs resulting in an increase of 2.3million+ members.• Realized a 42% print production cost reduction savings within 16 months by implementing action plans A/B testing digital communications versus traditional marketing tactics. -
Digital Opertations ManagerTribal Worldwide Jan 2009 - Jan 2011London, Gb• Implemented interactive and geo-targeted digital campaigns for global brands like Neutrogena, Aveeno, and Johnson & Johnson.• Managed a $1million+ portfolio of freelancers, deploying talent based on need, skills, and budget.• Collaborated with the CFO to manage client billings, negotiate scope, schedules, budget, and risks. -
Account And Media CoordinatorDdb Mar 2007 - Dec 2008New York, Ny, Us• Led marketing strategy sessions with creative teams to drive 25% growth in market share through multimedia brand campaigns.• Successfully launched Connect by Hertz car sharing program, increasing revenue by $3.5 million+.• Facilitated implementation of multiple advertising campaigns across TV, newspaper, magazine & radio to ensure high-quality work on time and on budget. -
Executive AssistantEmi Music Jul 2004 - Oct 2006• Managed multi-million dollar administrative operations for EMI Music's west coast publishing division, overseeing details for annual Grammy parties.• Built and maintained relationships with top music industry professionals like Alicia Keys, Kelly Clarkson, and Usher, facilitating creative collaborations and deal negotiations.• Credited with production assistant role on Warner Brothers and Overbrook Entertainment's film ATL, supervising various aspects of the production process. -
Executive AssistantSony Music Entertainment Jan 2003 - Jul 2005New York, Ny, UsMarketing, Publicity & Promotions
Eliza L. Skills
Eliza L. Education Details
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Emerson CollegeMarketing Communications Specializing In Advertising & Pr -
Nyu School Of Professional StudiesEntertainments & Events Marketing
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New York UniversityDirect & Interactive Marketing
Frequently Asked Questions about Eliza L.
What is Eliza L.'s role at the current company?
Eliza L.'s current role is Marketing Director | Revitalizing Revenue Growth through Data-Driven and Tech Stack Strategies.
What is Eliza L.'s email address?
Eliza L.'s email address is el****@****ech.com
What schools did Eliza L. attend?
Eliza L. attended Emerson College, Nyu School Of Professional Studies, New York University.
What skills is Eliza L. known for?
Eliza L. has skills like Digital Marketing, Marketing, Email Marketing, Interactive Marketing, Advertising, Strategy, Interactive Advertising, Newsletters, Management, Facebook, Publicity, Brochures.
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