Eliza Ratchford Email & Phone Number

• Identify & execute growth tactics to drive lead generation & conversion • Define target audience & segmentation; deliver custom messaging aligned with business values & objectives • Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, & initiating corrective actions • Campaign development in support of business unit objectives• Design & execute Broker channel loyalty programs • Creation of all copy & content including feature articles, press releases, ad copy, email marketing & website • Content Strategy management in alignment with brand messaging • Graphic Design of all creative assets, internal & external communications, ads etc. • Website concept development & execution; ongoing management & evolution to meet demands of new markets & initiatives • Monitor & manage processes regarding privacy & compliance legislation as it relates to marketing activity • Supply support & training via content & assets; develop formal educational assets & programs aligned with industry standards• Project management of technology integration & developments • Manage reporting & forecasting incl. CASL reporting to CAERM/RCM • Operational metrics; dashboard development & performance management

• Site visit coordination & Hotel site selection • Event management; planning & execution • On-site staffing • Website & Social Media Services • Décor, DMC services & AV production

Richmond Hill

• Manage various digital platforms including web & social media, as well as related content creation • Plan & execute email campaigns • Write internal & external advertising communications, incl. memos, fact sheets, content for social media, the web & various advertising media. • Prep. marketing reports; collecting, analyzing & summarizing sales data • Coordination of grand opening events & all related LSM activities • Creation of all promotional materials & in store assets • Manage direct advertising campaigns including identifying objectives, budgetary oversight, strategy development & implementation • Coordinate the integration process, marketing calendars & menu updates with delivery partners • Manage the marketing activities & performance of delivery service & online ordering systems for franchisees to generate additional revenues • Manage inventory & distribution of marketing materials for franchisees & the operations department • Liaise between franchisees & the marketing team on local initiatives, including managing project requests & running custom promotions

• Hotel site selection• Site visit coordination• Event management• Registration/ website services• On-site staffing• AV production• Social Media Services• Décor & DMC services

• Coordinate & implement Marketing Campaigns based on vendor & company objectives • Manage the implementation of social media strategy for marketing & events • Assist creative copywriting team with preliminary development of marketing literature • Manage Marketing Events with consideration for detail-oriented event logistics & events marketing budgets • Implement effective project controls to deliver as per plan & budget • Collect & analyze data & prepare reports to measure the effectiveness of conducted activities • Serve as liaison between Retail (Store & Merchandising)& Marketing Financial responsibilities including purchasing & oversight of claim process for expense reimbursement; Prepare claims for transpired Marketing Campaigns including POP & invoice generation• Liaise with Marketing team & partners for fund management approval, activities planning • Manage dependencies, priorities, risks, issues effectively to meet stakeholder expectation

• Development of internal & external Marketing strategies from concept to completion including implementation at all events • Assist Creative Team with development of marketing literature • Coordinate all internal & external events• Facilitate webinars & training sessions for management & brokers • Coordinating internal town halls & lunches (up to 500+ attendees) • Coordinate all corporate travel including air, hotel, transportation• Financial management including purchasing, budgets & reporting • Manage sponsorship requests • Manage Concierge (internal merchandise) • Vendor relations & contract negotiations

Mississauga, On

• Coordination of franchise setups and related legal agreements. • Prepare all requested letters regarding franchise agreements, default notices and noncompliance• Prepare all agreements while coordinating with franchisees for execution and payment of required fees.• Accounts receivable/ payable for franchisees and broker • Work with the franchisees through the franchise renewal process• Perform a variety of administrative tasks including updating and managing multiple websites, preparation and distribution of internal franchise communications, contact management, Executive support including calendar and travel coordination and other office duties. • Host webinars for broker training• Provide extensive support to the Director of Events for all MCC branded events, national conferences and awards trips (150+ in attendance) • Prepare and distribute internal and executive reports. • Represent MCC at various events & conferences. • Handle client and affiliate inquires.

Richmondhill, Ontario

• Scheduling management including event bookings• Event preparation• Purchasing and inventory management• Handling telephone and email inquiries including accounts receivable • Multi line phone use among other office reception related duties• Produce call ticket, badge orders and reports

Toronto, Canada

• Earth Hour marketing• Assisted in coordination for the annual CN Tower Stair Climb• Coordinated weekly meetings • Climb manual• Volunteer descriptions