Elizaveta Shutova Email & Phone Number

Barcelona, Ct, Es

Москва, Ru

- Owned all elements of MyTracker’s international product launch and developed MyTracker’s marketing strategy, achieving 150% of MyTracker’s registration goals in targeted markets (APAC, UK & EU, and the US).- Planned and managed demand creation programs utilising both inbound and outbound strategies, resulting in a 139% YoY increase in registrations and a 60% increase in active users YoY. MyTracker was covered in Tier 1 media outlets, including Business of Apps and Tech in Asia.- Decreased Customer Acquisition Cost (CAC) by 360% by designing and implementing data-led paid acquisition strategies.- Planned and managed a marketing budget, ensuring optimal allocation of resources to maximise ROI and achieve strategic business objectives.

Boston, Massachusetts, Us

- Owned all elements of the Traffic Jet’s international product launch, with the main markets being APAC, UK & EU, and the US, and developed Traffic Jet’s go-to-market strategy. Conducted market analysis, defined target audience, positioning, marketing mix, key marketing messages, and unique selling points. Achieved 100% of revenue goals despite a 75% decrease in the online advertising budget in 2020. Traffic Jet received coverage in 83 media outlets (240 million traffic), including Financial Times and Yahoo Finance.- Analysed and extracted insights about customers' usage of Traffic Jet and buyer personas through conducting over 30 customer development interviews and surveying more than 270 users. Represented the voice of the customer internally with product management, sales, and marketing teams. - Delivered a profitable six-digit increase in Traffic Jet’s revenue within seven months and increased the average check by 57% QoQ by developing, implementing, and optimising various social, email, paid, organic, PR, and content marketing strategies from scratch. - Organised and led Traffic Jet’s team of 9 project leads (including designers, customer success managers, the internal digital marketing agency, email specialists, legal experts, etc.), ensuring timely contribution to the project in accordance with milestones.- Reduced time spent on reporting preparation for C-level executives by 90% by creating comprehensive reports measuring Traffic Jet’s KPIs (revenue, paid active users, retention, etc.), marketing funnel, and campaign performance from scratch.- Facilitated collaboration between the Sales, Marketing, and Customer Success teams to create Traffic Jet’s educational content (Help Center, how-to articles, educational videos, etc.), resulting in a 10% increase in the conversion rate from registration to payment and a 75% decrease in the number of customer service inquiries.

Boston, Massachusetts, Us

- Doubled Semrush PPC Toolkit’s revenue YoY that reached $1.4 million by creating, executing, measuring and optimising demand generation campaigns across various channels (paid search, display, email marketing, organic and paid social, SEO, PR, influencer marketing, and events) for core markets in North America, Europe, and Latin America.- Achieved the highest conversion rate among all Semrush toolkits by optimising the marketing funnel, including analysing performance data, conducting data-driven experiments, and developing content for all stages of the buying process.- Tripled the number of Semrush PPC Toolkit’s registrations and decreased Customer Acquisition Cost by 50% through the design and implementation of data-led paid and organic acquisition strategies, as well as optimisation of current channels (PPC, SEO, PR, email marketing, social, etc.)- Delivered a four-digit traffic increase and three-digit payments increase to Semrush PPC Toolkit from the organic channel in a year through creating and optimising content for SEO. The articles that I have created ranked organically in the top 3 out of 3500 Semrush blog articles.- Managed an annual performance marketing budget that supports both short and long-term Semrush PPC Toolkit growth goals.

Boston, Massachusetts, Us

- Tripled Net Monthly Recurring Revenue in the UK market YoY by localising and executing end-to-end marketing campaigns across various channels (paid search, display, email marketing, organic and paid social, SEO, PR, and influencer marketing).- Doubled the number of LinkedIn followers, increased social media engagement by 70%, and increased traffic to the Semrush website from LinkedIn by 30% in 8 months by managing the Semrush LinkedIn account, including creating, posting, analysing, and optimizing content.- Elevated the Semrush brand's visibility by reaching over 9,000 attendees offline and 179,000 online within just four months. This was accomplished by developing and executing an integrated event marketing strategy for the UK region, aimed at strengthening local presence and increasing brand awareness.- Organised and promoted Digital Transformation Day, an online conference for marketers and C-level executives featuring leading specialists from Google, HubSpot, Buffer, LinkedIn. Generated over 7,000 high-quality leads, including IKEA, BBC, Facebook, and $600,000 in revenue. The event ROI was 21%.

Soquel, California, Us

- Tripled the number of SQLs and attracted enterprise customers, including Unilever and Panasonic, by developing and implementing an integrated marketing strategy and expanding the digital channel mix (social media, SEO, PPC, PR, content marketing, referral programs).- Conducted in-depth analyses of various market segments, including Business Intelligence, E-commerce, Unified Communications, Digital Health, and Mobile Applications, and adjusted the brand positioning strategy based on the extracted insights.- Developed content for all stages of the marketing funnel, including landing pages, success stories, and social media posts.- Hired and managed a Social Media Manager to develop and implement Axmor’s social media strategy.

- Processed and analysed survey data of 20,000 customers to measure customer satisfaction levels.- Segmented customer databases based on affinity and consumption habits through various research methods, including data mining and conducting surveys.- Increased the average monthly bill by 10% by developing and implementing various customer loyalty programs across all Siberian regions.

- Collected demographic, economic and housing data.

Master Of International Marketing

Bachelor Of Sociology, Sociological Research

Participant Of Babson Entrepreneurship Program