Lead a team of marketing consultants in designing innovative and scalable go-to-market solutions that deliver growth for Fortune 1000 clients.• Leveraged data-driven insights to design a strategic communications plan and optimize marketing channels for client seeking to grow its product and content engagement. • Developed new approaches for creating awareness, improving communications and enhancing the provider relationship for Fortune 50 healthcare client.• Cultivate strong client relationships, manage engagement timelines and deliver executive-level analyses and recommendations that address clients’ complex sales and marketing challenges.

Built out the brand, product, content and growth marketing functions as the first Head of Marketing hire for the venture-backed technology startup that connects governments and universities to top-rated suppliers.• Grew the breadth and skillset of the marketing team, focusing on brand storytelling, positioning, experimentation and data-driven optimization. • Developed new content marketing, category thought leadership and digital strategies that consistently yielded over 100 attendees per event and exceeded campaign goals.• Led two customer research projects in first 6 months, resulting in enhanced positioning and messaging and new product roadmap insights.• Built and operationalized the B2B marketing function; created and optimized lead generation strategy, nurture campaigns and sales enablement content driving 100% growth in supplier engagement.

Head of the Marketing and Student Product teams for Pearson’s global $40M GED education business; drive marketing efforts to grow enterprise clients for its Workforce Skills division. • Lead all aspects of customer acquisition, retention, branding and events to grow engagement and acquire over 700,000 new users per year. • Diversified GED’s revenue stream and grew its prep software sales by 140% in two years.• Drove lead generation and sales enablement for new B2B upskilling benefits solution. Doubled client base in two years, acquiring customers such as Amazon, Taco Bell and Pizza Hut.• Led the launch of division’s most successful learner product to-date, on track to enroll nearly 10,000 students per year. • Set division's business strategy, objectives and key results as member of its Leadership Team.

• Brought two new digital prep products to market; grew revenue by $2M in first 12 months.• Led all phases of site redesign from user research to development resulting in 150% traffic growth. • Grew company’s national conference audience by 5x and revenue by 10x over three years.

Led marketing efforts to increase audience and sales leads for AOL’s hyperlocal news and community startup.• Developed go-to-market plan for site relaunch to grow users and engagement on new platform, yielding 26% YOY growth.• Managed team of five and oversaw grassroots marketing budget and activation across 900+ local markets.• Launched digital marketing workshop series leading to ongoing engagement with over 1,200 small business owners.• Led quantitative research project of 2,000 small business owners to assess SMB online marketing trends and guide company strategy and roadmap.

Launched and scaled online directory product for Patch’s DC metro sites.• Developed and executed launch plan for online business directories across 84 Patch sites in under 6 months.• Hired, trained and managed over 50 freelancers to research and develop online directory pages for local businesses prior to site launch.• Doubled directory traffic and number of claimed business listings in 9-month period.

Developed and managed marketing and distribution strategy for People Magazine’s $250M retail business.• Led team in developing new channels of distribution and successfully executing integrated print, online and retail campaigns, resulting in 20% share gain.• Developed advertiser partnership for integrated retail promotion that resulted in client’s best Q1 in ten years and 10% lift in People retail sales.• Won Consumer Marketing Achievement Award in recognition of team's record-setting $15M net growth.

• Drove marketing strategy to build awareness and trial of new StyleWatch Magazine launch; generated 80% unit growth and over $5M in revenue in year one.