Elizabeth "Eb” Bye Email & Phone Number

Portland, Oregon Area

Communication strategy, development and management that helps you meet your organizational goals.

Portland, Oregon Area

Portland, Oregon Area

Portland, Oregon Area

• Developed corporate communication strategy, including marketing, public relations, social media, customer relations, employee relations and crisis communications
• Tapped to oversee software content team, putting in place content management strategies and processes and restructuring team to leverage and mentor existing staff resources
• Spearheaded inaugural Client Innovation Council, hosting a 2-day event with leaders in the healthcare industryPrimary Duties
• Provide marketing communication strategy, writing and editing
• Maintain social media presence and communication campaign

Portland, Oregon Area

• Developed centralized program roadmap document for use by four clients across multiple geographies, providing the latest program information in a presentation-ready format, and improving processes and efficiencies
• Developed strategy and copy for email campaign promoting sales contest at a national retail chain, resulting in sales doubling over the previous year
• Contributed to the program and marketing strategy for client at a Fortune 100 technology company, resulting in the program exceeding all goals, and the client receiving an internal award for Best Marketing in.
• Provide marketing communication strategy, writing and editing
• Receive, analyze, organize and distribute all incoming client messaging documents
• Write entire program site copy each month, including promotional communications (flyer, email, SMS)

-- Developed in-house marketing team process that raised the quality of marketing communication pieces and reduced the cost by an average of $10,000 per month-- Initiated results-oriented environment, including setting baseline measurements for brand awareness-- Developed high-profile RFP, which contributed to winning the new account and doubling company's.

-- Crafted results-oriented content and developed compelling sales tools used to achieve approximately 50 enterprise client account wins-- Contributed to competitive sales tools that helped client reclaim market leadership position-- Tapped to manage sensitive clients and high-profile accounts and delivered on extremely high expectations-- Managed.

-- Oversaw marketing programs that helped maintain industry-leadership position for an international patient education dental software company, with $9 million in annual sales-- Initiated direct mail response measurement process and achieved response rates that surpassed industry averages-- Selected by president to serve as the voice of the company.

-- Provided freelance writing and editing for local, national and international clients-- Developed articles, company profiles, executive profiles and other communication materials

-- Wrote all marketing materials, including advertising, direct mail, website content, testimonials, press releases and authored articles-- Developed patient education content for multimedia products and online information site for consumers

-- Advised clients on branding and positioning-- Managed and implemented advertising and public relations plans-- Wrote bylined articles, newsletters, press releases

-- Managed the production and printing of 16 publications annually, working with editorial, sales, research, design and printers-- Wrote and edited news and feature articles for monthly trade paper, Media Inc.