Elizabeth "Eb” Bye Email & Phone Number

Portland, Oregon Area

Communication strategy, development and management that helps you meet your organizational goals.

Portland, Oregon Area

Portland, Oregon Area

Portland, Oregon Area

• Developed corporate communication strategy, including marketing, public relations, social media, customer relations, employee relations and crisis communications• Tapped to oversee software content team, putting in place content management strategies and processes and restructuring team to leverage and mentor existing staff resources• Spearheaded inaugural Client Innovation Council, hosting a 2-day event with leaders in the healthcare industryPrimary Duties• Provide marketing communication strategy, writing and editing• Maintain social media presence and communication campaign

Portland, Oregon Area

• Developed centralized program roadmap document for use by four clients across multiple geographies, providing the latest program information in a presentation-ready format, and improving processes and efficiencies• Developed strategy and copy for email campaign promoting sales contest at a national retail chain, resulting in sales doubling over the previous year• Contributed to the program and marketing strategy for client at a Fortune 100 technology company, resulting in the program exceeding all goals, and the client receiving an internal award for Best Marketing in 2009Primary Duties• Provide marketing communication strategy, writing and editing• Receive, analyze, organize and distribute all incoming client messaging documents• Write entire program site copy each month, including promotional communications (flyer, email, SMS)

-- Developed in-house marketing team process that raised the quality of marketing communication pieces and reduced the cost by an average of $10,000 per month-- Initiated results-oriented environment, including setting baseline measurements for brand awareness-- Developed high-profile RFP, which contributed to winning the new account and doubling company's medical member base Primary Duties-- Provide communication strategy, creative direction, writing and editing-- Oversee agency relationship, including annual brand awareness TV and radio campaign-- Manage seven-person team, consisting of writers, designers, strategists and project coordinators

-- Crafted results-oriented content and developed compelling sales tools used to achieve approximately 50 enterprise client account wins-- Contributed to competitive sales tools that helped client reclaim market leadership position-- Tapped to manage sensitive clients and high-profile accounts and delivered on extremely high expectations-- Managed seven-person team focused on writing, editing and project managementPrimary Duties-- Provided strategy, creative direction, writing and editing for Fortune 100 high-tech company-- Mentored writing team, elevating the quality and effectiveness of copy

-- Oversaw marketing programs that helped maintain industry-leadership position for an international patient education dental software company, with $9 million in annual sales-- Initiated direct mail response measurement process and achieved response rates that surpassed industry averages-- Selected by president to serve as the voice of the company, overseeing development of all materials, including executive communicationsPrimary Duties-- Provided strategic direction and implementation of national marketing campaign-- Directed a team of ten writers, designers, animators and video production professionals-- Managed budget, corporate style guide and media buys

-- Provided freelance writing and editing for local, national and international clients-- Developed articles, company profiles, executive profiles and other communication materials

-- Wrote all marketing materials, including advertising, direct mail, website content, testimonials, press releases and authored articles-- Developed patient education content for multimedia products and online information site for consumers

-- Advised clients on branding and positioning-- Managed and implemented advertising and public relations plans-- Wrote bylined articles, newsletters, press releases

-- Managed the production and printing of 16 publications annually, working with editorial, sales, research, design and printers-- Wrote and edited news and feature articles for monthly trade paper, Media Inc.