Tough times grabbed hold of our small family of three early 2019. Not only was my son fighting for his life in hospital, but our main stream of income was cut when my husband received the dreadful news of retrenchment. Seeing my husband fade into a deep dark depression day-by-day had me search for alternative ways to help him find a job, even though I was working full time myself. One afternoon watching my husband doze off into a mid-day sleep; by the grace of God I had a revelation ... "why don't I try using the formula I use on LinkedIn to close deals for businesses on my husband's profile to get him noticed?". The very next day, things was put into motion with great success.JD Creation was fully established mid 2019, and since then thousands of people has been equipped with the "know-how" factor of getting their skills, experience and services successfully noticed and utlise through LinkedIn within a short period of time.

Zoilevium has the potential of becoming a natural antibiotic solution to treat drug resistant bacteria.Zoilevium is a company that has dedicated itself to find an alternative solution in fighting antibiotic resistant bacteria. Developed in South Africa, Zoilevium's revolutionary solution has proven to hold the potential to becoming the NEXT GENERATION ANTIBIOTIC.

In today's public relations field, professionals utilize more than the traditional press release. I commonly use social media outlets to convey the company's message to the public, obtaining astonishing results within weeks. Social media is changing the public relations industry as it allows businesses to communicate with a larger community. For me, it is of utmost importance to maintain a positive public image of the company and the only way to be on top of your game is to ensure you know the market and be actively involved daily. The shaping and maintaining the image and reputation of the organization in the eyes of its various publics is my daily passion. I implement a PR plan that enables the company to establish its brand identity in a practical, cost-efficient manner, and I help the company market its business in several important ways, raising constant awareness.The public relations part of the job is about selling the company or brand through positively managing the communication channels between the company and its stakeholders, driving a positive reputation through an effective PR strategy. Overall, the marketing part of the job is to achieve direct revenue. Working and coordinating the PR and marketing roles together within the organisation perform much better harmony. I can do what the roles cannot do separately and improve the bottom line for the entire organization.Communication is the most important skill to have and which I use daily from writing captivating content like articles, success stories, case studies and more, keeping it market related and updated with the latest trends to the creating and designing of marketing material. I analyse social media trends and data to help improve the overall marketing and public relations strategy within the company. Instead of 'selling' to the public I engage with them in conversation or inviting them to participate in what we do.

As a retail owner I was responsible for the day-to-day operations of the retail store and oversee salespeople, customer service representatives and other employees. I had to interview, hire and train new employees. I prepared schedules and assign duties for employees. Small business owners often do not have the luxury of hiring people to perform all the tasks required to keep a business going. As the owner, my duties were diverse as collecting stock, creating a computer network, setting up a filing system and marketing strategy. Setting a budget and then comparing actual income and expenditures was a vital aspect of my duties as business owner. Other responsibilities included reviewing sales reports and adjusting sales activities or expenses to better meet budgets. Merchandising was one of the strongest skills practiced every day to ensure that products appear in the right way on the shelves and on the social media platforms, at the appropriate time of the day and in the correct quantities. This involved working closely with the buying teams to accurately forecast trends, plan stock levels and monitor performance. I arranged merchandise neatly on shelves, building aisle displays, placing orders, dressing mannequins and ensuring shelf tags and prices was accurate. I paid attention to detail, making sure I stayed in line with other clothing retail stores and what they had on special to offer to the public. I conducted a daily shopping center walk around to be on top of the businesses surrounding my shop and to be aware of the latest trends. Good communications skills empowered me to be 100% sure of the customers needs and to deliver goods most suitable for them. Walking that extra mile to ensure you get and deliver what the customer wants, has been the success of my small business and it ensured constant repeated visits from existing clients.

Direct selling of costume jewellery. I started as a normal representative and within 4 months I have 68 agents throughout South-Africa and obtained President status.Direct selling consists of two main business models: single-level marketing, in which a direct seller makes money by buying products from a parent organization and, selling them directly to customers, and multi-level marketing (also known as network marketing or person-to-person marketing), in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and potentially earning a commission from their efforts.

In a nutshell, I managed the reputation of the company. My duties involved gaining understanding and support for my clients, as well as trying to influence opinions and behaviour. l used all forms of media and communication to build, maintain and manage the reputation of our clients. These range from public bodies or services, to businesses and voluntary organisations.I communicated key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between the organisation and the public. I monitored publicity and conducted research to find out the concerns and expectations of our client organisation's stakeholders and reported and explained the findings to my management.Although I was mainly office bound I attend networking and media events as well as meetings with clients, suppliers and partner organisations. I worked closely with a variety of clients, key spokespeople and managers, of which most of the times owners and management at senior level. I networked and socialised with clients, the media and colleagues to build and maintain relationships.

I was responsible for making sure that the building and its services meet the needs of the people that work in them. I was accountable for services such as cleaning, security and parking, to make sure the surrounding environment is in a suitable condition to work.The end goal for any business is to cut cost, improve staff productivity and increase ROI. An effective facilities management process is vital to an organisation as; it covers almost all the business aspects and their role in strategic planning helps a company achieve their business objectives.