Leads cross-functions teams to support Consumer Experience (CX) leadership by developing communications for prioritized initiatives. Partners with internal communications to develop and implement the CX communication strategy.

Lead efforts to integrate key learnings about the Delta customer throughout the company with a focus on ensuring consistency of consumer insight communications and aligning all Delta stakeholders. Developed internal and external messaging to support Delta's innovation of the CX and utilized insight to drive CX improvements and record-setting Net Promoter Scores (NPS).• Utilized consumer insight analysis to propose solutions that advanced and shaped Delta’s world-class customer experience • Integrated insight across internal communications channels including the Board of Directors, C-suite and global communications teams to ensure alignment on goals and initiatives that drove higher NPS scoresCollaborated with matrix organization on business proposals, weekly CX insight reports & communications for senior executives• Managed Covid-19 insight integration across Delta’s global marketing, communications, operations and sales organizations• Analyzed competitor Covid-19 communications, policies & social sentiment to shape the Delta CareStandard experience

Supporting both the JCA and JV sales organizations through the creation of marketing strategies, collateral and tools that engage local travel agencies, corporate accounts and HVCs. Coordinates with Aeromexico and DLAFKLAZ-JV B2B teams in the planning, developing and execution of all B2B communications and marketing strategies (internal and external) for Mexico point of sale. Promotes regional engagement by coordinating and managing key events and employee activities.

• Launched new business acquisition strategy for Delta’s SkyBonus travel rewards program for small to medium-sized enterprises. Strategy drove the acquisition of more than 2,800 SkyBonus accounts and $20 Million in program revenue in the first 18 months.• Drove more than $10 Million in added tickets and attributed revenue growth by creating a Farming role to recover program revenue, prevent attrition and educate key SkyBonus accounts • Created all sales procedures, processes, promotions. collateral and reporting for new cold-calling team; including identifying key markets, sourcing qualified leads, customizing Salesforce.com and developing training and marketing materials• Optimizes the SkyBonus account lifecycle management by measuring the performance of new enrollments and using key indicators to develop a sales strategy that will grow acquisitions and drive revenue• Manages & creates email marketing communications sent to SkyBonus accounts on a monthly and ad hoc to educated CTMs and keep accounts informed about program changes• Utilizes internal corporate tools such as Hyperion, Tableau, Salesforce.com, CICS and the SAC & Admin Tool

• Prioritizes and executes marketing placements for over 150 SkyMiles partners on multiple Delta channels including email, delta.com, magazine, reservations on hold, in-flight entertainment and direct mail.• Manages the strategy, creation, copy editing and testing of over 500 Partner email campaigns reaching more than 600 Million Impressions each year. • Prioritizes Merchandising Partners on Delta.com to ensure customers are presented with most the relevant offers.• Optimizes the email channel through key initiatives such as targeted segmentation, secondary container personalization, testing and detailed analysis of campaign performance. • Utilizes the brand guidelines of Delta Air Lines to engage customers and members with the SkyMiles and Merchandising Partners and the customer loyalty program.

• Independently managed an annual book of business exceeding $1MM across national digital accounts• Achieved 100% of sales revenue goal for 2010• Managed relationships and projects with key brands/agencies including AT&T, Comcast, JC Penney, La-Z-Boy, Hobby Lobby, Charter Communications, hhgregg, MediaVest, MEC, ACG and 89 Degrees• Packaged and sold digital advertising solutions across ajc.com, AJC Mobile, all Atlanta Cox Properties, Yahoo! & Adify network• Managed qualified leads secured through Industry events, cold calling and creating relationships across advertising agencies• Developed new products including sponsorship opportunities, innovative ad units & unique advertising partner programs

Consulting and sales for email marketing software and services.Premiere Global provides on demand communication solutions for Fortune 1000 clients. I helped clients including Atlanta Spirit, Merial, Hearst and Rodale simplify, automate and create effective communications strategies utilizing a number of applications: email, SMS, voice, web, fax, conferencing.I'm experienced with eMarketing software and have set up and deployed email and SMS communications on behalf of my clients. I am well versed on email best practices and presenting campaign results to clients with actionable feedback. I excel in strategizing with my clients on program development and educating them on the ever changing world of online media. My main career interest lies in working with accounts and helping a company grow its current client base.

Consulting and sales for communication software and services.Premiere Global provides on demand communication solutions for Fortune 1000 clients. I helped clients including Quiznos, Anheuser-Busch and General Mills simplify, automate and create effective communications strategies utilizing a number of applications: email, SMS, voice, web, fax, conferencing.

Continental TV Sales: Television advertising sales. Full service sales and marketing firm.Supervised $12 million+ in revenue in more than 20 television markets while overseeing a team of four sales assistants with a portfolio that included Toyota, GM, Ford, Lexus and Edward Jones. Developed sales packages and presentation using ratings and research. Effectively interviewed, hired and trained successful sales assistants resulting in their promotions to Account Executives.