Main stakeholder for all retail marketing execution in the APAC region; inclusive of shops in shops, retail channels, online channels, brand ambassadors and customer shopper experience. - Manage and maintain retail marketing budget for APAC region- Management and liaison with APAC partners and distributors on all retail marketing activities and support-Brand custodian for all APAC retail execution-Lead for retail expansion strategy planning-Oversea marketing strategy and planning for APAC team inclusive of social media, influencer marketing, events, digital marketing and esportsAchievements:- Received Razer F*cking Awesome award 2024; given to outstanding performers by internal nomination and endorsed by the CEO- Reboot the ANZ retail environment with key store refreshes- Achieved amazing offline engagement and online reach for all major industry events-Exemplary GTM roll out at retail channels for all new product introduction

Main stakeholder for all retail marketing execution in the APAC region; inclusive of shops in shops, retail channels, online channels, brand ambassadors and customer shopper experience. - Manage and maintain retail marketing budget for APAC region- Management and liaison with APAC partners and distributors on all retail marketing activities and support-Brand custodian for all APAC retail execution-Lead for retail expansion strategy planningAchievements:- Received Razer F*cking Awesome award 2021; given to outstanding performers by internal nomination and endorsed by the CEO- Initiate and Spearheading retail refresh program across APAC region to achieve retail excellence (on-going)-Managed channel readiness across 6 countries for launch of Razer Phone 2-Exemplary GTM roll out at retail channels for all new product introduction-Main lead in the successful inauguration event of Razer's new building with GOH Minister Heng Swee Keat

•Work closely with regional partners and distributors to formulate and roll out go-to-market plans tailored for the local market•Manage and oversee all business expansion initiatives including concept store openings and construction of all experiential retail touch points•Manage all branding and corporate communications activities within and across the region•Management of the entire M&P budget•Conduct workshop and training for targeted audience for professional products in every regional market •Oversee the communication mix, including above and below-the line advertising, promotions, social media, sponsorships and event management•Management of social media platform, Facebook to create WOM campaigns for product launchesAchievements·        Received the only Employee Excellence Award for exceptional work performance in 2014·        Spearheaded Singapore “What’s Your Momentum” brand campaign in 2014 and achieved a 58% incremental in sales value and 4% increase in market share on GFK reports. The campaign garnered total media impressions of over 880,000 , ATL impressions of  13,000,000 , PR value of over SGD70,000 and a reach of over 10,000 for end user engagement·        Generated 350,000 YouTube views for the campaign video, 26,000 likes on Facebook page and 500 new twitter followers with “The Pursuit of Perfect Sound” regional branding campaign.  The campaign also generated USD800K worth of media coverage across the region for Sennheiser Asia. The campaign received the Best Marketing Campaign Award from Sennheiser Germany headquarters·        Achieved an incremental of 40% in sales in the year 2012 for Thailand with aggressive branding and marketing strategies for the year·        Launched inaugural concept stores in both Thailand and Cambodia markets generating USD200K worth of media coverage with each official opening events

•Formulate marketing plans and device promotional offers to successfully bring in mobile post-paid subscriptions, both from masses as well as various segment markets. Preparation of business approval papers with full ROI and breakeven analysis •Work with cross-functional departments, as well as external partners on support of mobile and cross services campaigns, work flow and processes operations. Preparation of supporting documents such as campaign briefs, handling and approval of exceptional scenarios•Initiate and execute effective communication strategies with internal research teams and media agencies•Oversee the communication mix, including above and below-the line advertising, promotions, social media, sponsorships and event management•Identifying and synergising with external partners to formulate joint marketing initiatives and partnerships•Management of whole M&P budget and cost of sales budget for mobile acquisition for all campaigns and product launches, inclusive of monthly forecast reporting and reconciliation with finance advocate•Management of social media platform, Facebook to create WOM campaigns for product launches

•Translating business plans and requirements into credit and compensation plans•Setting up and maintaining online sales measurement and compensation system•Managing corporate accounts sales personnel payout reports•Research on customer data and information•Setting up proper customer business structure in database •Liaising with sales personnel from Asia Pacific (AP) regions•Working closely with counterparts outside AP regions •Compilation of monthly sales compensation reports for payroll and management purposes•Troubleshooting for sales compensation discrepancies