Elizabeth Rhee Email and Phone Number

Responsible for the management and strategy of the Hawaiian Airlines customer data platform, ensuring that new technologies and innovations are successfully integrated into the CDP. Understands and applies knowledge of Hawaiian Airlines customer data to campaign strategy, builds and documents frameworks for audience segmentation, and ensures that real-time consumer insights powers digital marketing campaigns across teams. Creates reporting for analysis on campaign ROI and tracking use case activation success.

Played critical role in driving the development, enhancement, and successful launch of innovative products. Collaborated cross-functionally with research and development, marketing, and sales to create and execute product strategies aligned with goals and market demands. Identified emerging trends, technologies, and market gaps to inform product lifecycles. Communicated with consumers to gather insights and identify areas of improvement.> Conducted user research to identify pain points and opportunities to improve experience> Collaborated with stakeholders to brainstorm new client bases and business opportunities> Researched market landscape to formalize goals, metrics, and go-to-market plans> Developed product roadmaps to define milestones, timelines, and goals> Launched efficient, coordinated program to track innovations and collect employees’ business ideas> Established KPIs for cross-functional departments to align project goals and track contributions

Developed strategic marketing initiatives to promote products, enhance brand visibility, and foster revenue growth. Collaborated with cross-functional teams to craft compelling campaigns that resonated with targeted audiences. Ensured consistent brand messaging and unified customer experience. Oversaw integrated marketing campaigns across digital, social media, and print mediums.> Worked with sales team and CRM to identify customer segment journey flows> Structured email campaigns to determine optimal content for click through> Led the organization, branding, and execution of company conferences and events> Consolidated marketing performance data to analyze SEO rankings, social media engagement, and web traffic

Assisted with implementation of marketing campaigns across multiple channels. Gathered market insights and competitor information to contribute to marketing strategies. Monitored, analyzed key marketing metrics, social media engagement, and campaign performance.> Increased social media follower counts 89%, YOY through increased engagement> Delivered 150+ company mentions on major press platforms with 40 thought pieces> Designed infographics and visual content to boost engagement across accompany socials and website

Responsible for graphics production, visual communication, and marketing strategy.> Improved and maintained the design and user experience of external company website> Built the company’s internal training website to house knowledge resources and facilitate successful onboarding of all company new hires> Managed a metrics-based tracking system for press engagements and craft strategy for increased speaking opportunities

> Conducted market research to evaluate demographic variables and their impact on the real estate industry, including jobs, education, consumer spending patters, and generational trends> Contributed research and analysis to the publication of Big Shifts Ahead, Demographic Clarity for Businesses

- Assisted with media relations and event management for various political and corporate businesses- Gained experience in public relations through writing editorials, planning promotional events, and advertising through social media