Erika Jauregui-Farias, M.A. Email & Phone Number

Stockton, Ca, Us

Stockton, Ca, Us

Stockton, California, Us

As a Digital Marketing Manager, my primary responsibilities include implementing effective SEO/SEM strategies to manage and optimize central websites, ensuring an enhanced digital presence and improved user experience. By staying current with the latest trends in SEO, UI/UX, and Google algorithm updates, I am able to maintain a cutting-edge approach to digital marketing. I diligently track and report content performance analytics for enrollment-related web pages and monitor the ROI of various digital tactics and tools. In addition, I support paid digital marketing efforts by creating landing pages and managing campaigns, while also executing marketing initiatives for graduate programs to achieve enrollment goals. My role includes enhancing the email communication plan through monitoring and analyzing campaigns, as well as collaborating with the enrollment technology and analytics team. To reach diverse audiences, I identify and execute marketing strategies using innovative digital channels.

Stockton, California, Us

As an Analytics and SEO Specialist, I led the creation and execution of Undergraduate Admission web pages using Drupal CMS, incorporating SEO best practices, and oversaw web page edits for Undergraduate Admission, Financial Aid, and other departments as needed. I presented data-driven insights and recommendations to leadership, developing strategies and tactics to enhance SEO and email communications. I managed Pacific's Graduate social media accounts, supervising content creation from concept to performance analysis, achieving a 238% increase in accounts reached, 141% growth in engagement, and a 5.2% boost in total followers within three months.I determined key performance indicators and tracked them across prospective student journeys for each channel, regularly reporting results to senior leadership and proposing improvements to meet objectives using analytics expertise. With a comprehensive understanding of student, family, and counselor lifecycle messaging needs, I led research initiatives such as audience personas and focus groups to inform communication strategies, including positioning and messaging development. I devised methods for evaluating the ROI of marketing communication platforms and utilized data to make informed decisions about vendor partnerships and product relationships. I identified, interpreted, and leveraged industry marketing trends and best practices, assisting leadership in recognizing opportunities and solutions for emerging technologies.

Stockton, California, Us

Sacramento, California, Us

Delivered engaging lectures in the classroom, contributing to a dynamic learning environment.Developed comprehensive course materials, including assignments, rubrics, calendar, and syllabus, ensuring a well-structured learning experience. Utilized the learning management system to communicate effectively with students, answer queries, provide clear instructions, and conduct office hours for personalized support.

Developed marketing initiatives, including email campaigns, direct mail, sales promotions, and promotional training for the department. Spearheaded internal communication, overseeing research, copywriting, editing, and production of content for both internal and external audiences. Participated in community outreach events to promote financial literacy and strengthen community relations.Monitored and reported on monthly marketing performance, providing insights and recommendations for improvements.

Master Of Arts - Ma, Communication And Media Studies

Communication And Media Studies

Associate Of Arts - Aa, Communication And Media Studies