Chief Operating Officer
CurrentEffectively communicating with clients, providing regular updates, and addressing their needs.Translating client briefs into comprehensive digital marketing strategies, including channel selection, content creation, and campaign planning.Developing detailed campaign plans, setting budgets, and overseeing execution across various digital channels (SEO, PPC, social media, email marketing, etc.)Create campaigns’ budget, web and app development estimations, and media plans for use by the sales teamsCreating MRDs and technical brief documents for development & creative teamsReport and track spending and achievements vs. budgetEstablishing reporting metrics and KPI for different campaignsEstablishing and implementing conversion points and tracking strategies (UTM, GTM, Pixels, etc) to identify acquisition source and campaign effectiveness.Creating dynamic reporting dashboards for client usage on Data Studio showing campaign performance metrics, website traffic analysis, as well as other business objectives metricsCarryout GAP analyses, and competition researchOverseeing the implementation of SEO, content, and email marketing campaignsOverseeing the implementation of paid SEM, Display, and Video media campaignsCreating end-of-campaign reports highlighting ROI, ROAS, CAC, CLTV, etc.Using data analytics to compile end-of-campaign optimization recommendationsManaging cross-functional teams (design, development, content, visual, media buying, etc.) to ensure seamless execution of projects.Managing multiple projects simultaneously, setting timelines, and ensuring deliverables are met.Supervising and coordinating with other external suppliers Developing and implementing online-offline activations and competitions as neededMonthly, Quarterly and annual budgeting and reporting for the department and external suppliers
