- Led the strategic alignment and execution of growth initiatives in the Middle East, particularly in the GCC, resulting in increased sales performance. - Identified, appointed, and managed local distributors to enhance market presence and ensure effective distribution networks.- Provided commercial and technical support to local distributors and end customers (EPCs), including regular on-site consultations. - Completed vendor pre-qualifications and registrations with project clients/state-owned enterprises.- Delivered technical presentations and seminars to project clients/ state-owned enterprises and project management consultants (PMCs) to ensure product specification.- Assisted local distributors and project management consultants (PMCs) in the technical product approval process prior to supply.- Conducted market analyses for various countries and industry sectors, including oil & gas, water, infrastructure, and construction.- Represented the company at major industry trade fairs such as "ADIPEC" and "The Big 5 Saudi".

- Managed European key accounts by handling daily inquiries, preparing commercial quotations, and processing incoming orders.

- Attended regularly various events across China (mainly organized by foreign chambers of commerce) to promote the company and build relationships with potential clients.