Elke Berr is an accomplished gemologist and director of Berr & Partners SA, a Geneva-based company specializing in investment-grade gemstones. With a reputation for excellence, Elke is also the creative mind behind her eponymous jewelry brand, known for its modern and unconventional designs.Elke shares her deep expertise with banks, family offices, collectors, and gemstone investors through advisory services, workshops, seminars, and international conferences. Her commitment to women’s empowerment is reflected in her active participation in Féminin Pluriel Geneva and other global professional networks.Following in her father’s footsteps, Elke pursued gemology and art studies in Germany, later becoming a buyer for a prestigious jewelry house in Geneva. By the age of 24, she launched her independent career as a globe-trotting gem hunter, sourcing exceptional stones worldwide.Affectionately known as the "Indiana Jane" of the gemstone world, Elke balances her time between the glamorous red carpets and the rugged terrains of the world’s most exclusive mines. She has gained industry recognition by pushing the boundaries of gender, creativity, and imagination.In 2023, Elke was awarded the Best High Jewelry Prize by Luxury Magazine. She also received the "Most Influential Woman" award in September 2024 in Paris, further cementing her impact on the gem and jewelry industries. As part of her commitment to enhancing transparency in the industry, Elke is set to launch the world’s first authenticated NFT for a precious gemstone, pioneering a new era of digital certification and traceability.