I’m an integrated Creative Director/Art Director who spent most of my career in NY spreading German stereotypes of efficiency, precision, and sustainability. A strategic thinker, I love to manage and execute, feeling equally comfortable with both online and offline media.Began as an Art Director at Springer & Jacoby, Germany, launching the new Mercedes-Benz SLK. Creative Director/Art Director for many top agencies in New York such as JWT, Ogilvy, Publicis, Dentsu, and Kirshenbaum. Created successful integrated campaigns for iconic brands such as Nestle, Sharp Electronics, Citi, Mercedes Benz, Liberty Mutual, The History Channel, BlackRock, Barclays, Sage Software, Chandon Sparking Wine, Kohl’s, and Target. Additional category experience includes beauty, pharma, and B2B.Most recently:• Managed and created HCP campaigns at TBWA\WorldHealth for Merck, AstraZeneca, and AJOVY. Concepted for Keytruda, Pfizer, Bluebird Bio, Amgen, and Dova across the network.• Led an in-house team of designers, writers, and video production for internal and external marketing (print, video, social, digital, tradeshow, collateral) at Crestron Electronics • Created digital and social campaigns as well as brand platforms at Ogilvy for BlackRock, iShares, Barclays, and Tiffany.• Concepted and produced integrated campaigns (TV, print, digital, social) at JWT for Nestle across four different product groups (Stouffer’s, Drumstick, Outshine, Toll House). Developed 360 concepts for Listerine, Rolex, Centrum, and HSBC.In my spare time, founded the blog Eco-Chic Design, contributed to Organic Spa Living, and was interviewed on forbes.com as an eco-design blogger. I’m a passionate traveler who hiked the Grand Canyon, skied the Andes and climbed Machu Picchu in Peru. View my work at elkeerschfeld.com
Listed skills include Advertising, Integrated Marketing, Creative Direction, Creative Strategy, and 25 others.