LEARNING, LEADERSHIP, AND ORGANIZATIONAL DEVELOPMENTDeliver vision and strategy to implement more than 600 successful training programs that build talent capability for more than 13,000 real estate professionals. Oversee and deliver customized and experience based career paths for real estate professionals.Work in partnership with SMEs, and national speakers to deliver relevant, and timely professional development.Facilitate new member orientations that on-board approximately 2,400 new agents annually.Oversee planning and execution of the Texas Realtor Leadership Program that supports emerging leaders in the industry. Provide leadership, coaching, and support to enhance employee performance and satisfaction to coordinators and industry trainers.Foster a company culture that supports employee development and an environment of growth and learning.Lead a team of field trainers that serve as a trusted resource and business partner whose work supports organizational objectives. Develop standards of instructional design, techniques, and evaluation criteria for training programs.Execute learning opportunities that support professionalism and support career development.As a member of the executive team, develop strategic plans, organizational strategies and annual goals.Consult with executive leadership to modify polices and guidelines for employee handbook.Develop and adhere to budgets, schedules, work plans, and performance requirements.BUSINESS DEVELOPMENT AND MARKETINGDeveloped marketing strategies that build relationships with brokers and title companies to keep the ABoR Academy as the top of mind education resource. Collaborated with communications team to develop campaign strategies and plans that integrated member personas to deliver targeted messages to support the vision of the ABoR Academy. Managed marketing and training initiatives that support the adoption rate and usage of products and services (SAAS).

BUSINESS DEVELOPMENT, MARKETING COMMUNICATIONSIdentified recruitment strategies to support customer acquisition and drive brand awarenessResponsible for communicating new brand launch initiatives and effectively trained staff and volunteers to drive member recruitment for the largest educator association in the nation.Defined marketing opportunities to support business development and public relationsEvaluated the effectiveness of strategies and monitored ongoing campaign statisticsSupervised tracking and analysis of campaign metrics and reported results to senior staffWorked with IT to ensure seamless database functionality for daily activitiesEvaluated market share data and established goals to grow markets a minimum of 25%Partnered with the marketing department to develop ideas for prospecting, marketing collateral, talking points, and value propositions to promote the organization tagline, "Your Ally. Your Voice." LEADERSHIP AND FINANCIAL MANAGEMENTMaintained acquisition and customer retention statistics for budget control and planningLed a staff of 13 employees to include seven field representatives located across the stateDeveloped and managed a department budget of $12MM, and initiated marketing campaigns to support the strategic planManaged all department personnel functions related to employee oversight such as performance reviews, training, hiring, compensation, disciplinary action, and job descriptions

CUSTOMER ACQUISITION AND RETENTIONDeveloped and directed a comprehensive marketing program to increase sales, to include email, and direct mail campaigns, and website content developmentManaged and motivated volunteers to participate in various programsProduced promotional materials, developed and monitored ongoing marketing activities, analyzed results and implemented new strategies as necessaryProvided strategic direction and financial planning for the membership department with relation to association's strategic goals.Managed internal staff relationships to coordinate departmental activities, operational and budgetary issues, volunteers, and task force activitiesAttended key industry and partner events to represent organization through public speaking, exhibits and direct sales activities.Created opportunities to promote benefits and services to prospective and current customersManaged the organization's online community and encouraged participation through promotionsDeveloped strategic initiatives to engage and motivate online advocatesMaintained professional and technical knowledge through educational workshops,professional publications, establishing personal networks and participating in professional societies.

OPERATIONS MANAGEMENT, CUSTOMER ACQUISITONManaged day to day operations of the membership department to meet AANP’s strategic goals and manage revenue and expenses of a $4MM budgetFunctioned as supervisor for the membership department and served as primary decision maker for new policies and procedures to maximize staff efficiency and workflowWorked collaboratively with IT to overcome complex business challenges and developed a new online application to increase membership revenueEstablished weekly staff meetings to share information, provide direction, and increase interoffice communication to enhance moraleIncreased membership growth year over year by a minimum of 10% and exceeded revenue goals by more than $100k in 2011 and 2012Reduced membership marketing costs by over $70k by managing development, launch and marketing of membership recruitment and retention campaignsDeveloped membership reports to track revenue and campaign effectivenessInitiated and managed cross departmental projects to determine the full scope and organizational effectsLead direct reports in problem solving database discrepancies, member conflicts and cross departmental conflicts

TRAINING AND PROGRAM MANAGEMENTDirected and managed three employees in the Practice Management Education DepartmentConducted employee evaluations, managed distance and on-line learning programsMarketed and promoted educational opportunities to physicians, revenue managers and other staff.Developed relationships with state medical societies to market programs to drive revenueManaged vendor relationships and sponsorships for seminar seriesInitiated marketing strategies for program promotion through social media, email, and direct mail marketingAnalyzed data from seminar series to produce marketing reports for managementNegotiated and executed hotel and speaker contracts for programsCreated promotional content for brochures to market seminarsServed as main editor and reviewer of speaker presentationsDrafted proposals to receive funding to support Risk Management programsOrganized statewide seminar series, and coordinated the Practice Management Track for TexMed Annual ConferenceManaged and updated department website content to market programs and increase registrations

TRAINING AND VOLUNTEER MANAGEMENTManaged the Education department and increased seminar revenue and program availability of five designation programs from the National Apartment Association Education InstituteDeveloped and monitored department budget to increase revenue and manage expensesDetermined staff requirements for seminars, and coordinated event logistics Managed relations as staff liaison to the AAA Board of Directors, Education Committee and the National Apartment AssociationAdministered the department seminar and designation calendarManaged volunteer committee meetings, attendance, and minutesDeveloped program marketing materials for seminars and designation classesEstablished and implemented training programs to develop industry instructors

BUSINESS DEVELOPMENT, VOLUNTEER MANAGEMENTManaged a profitable membership department and implemented marketing strategies to recruit members that resulted in winning 3 state level membership recruitment campaigns and outperformed goals.Created annual budget for membership departmentDeveloped membership reports as staff liaison for the AAA Board of Directors, AAA Executive Committee and volunteer driven Membership sub-committeesCoordinated bi-annual membership drives and managed volunteer cash rewards and incentives Assigned prospective membership leads to volunteers that drove membership recruitmentPlanned meetings and membership events for SAAA volunteersManaged membership database, processed new memberships and monthly membership billing

CAMPAIGN FUNDRAISING, TELEMARKETINGScreened and hired students to produce the St. Mary's Annual Fund telemarketing campaign that solicited donations from alumni past donorsTrained, managed students, and drafted scripts for solicitation campaignsMaintained a positive and motivating atmosphere to inspire student callersTracked expected fund donations of promised and collected funds for the Annual Fund DirectorSolicited gift cards, freebies, and other donations through direct mail from local businesses for student incentivesPlanned and selected items for banquet event ordersPromoted event on campus and in classrooms to engage and recruit potential callersProcessed time sheets and payroll for callers