• Development of company first e-commerce website for Exquisite Form brand (www.exquisiteform.com)• ERP Integration - Magento to Momentis• Development of drop shipment procedures across all departments for new Exquisite Form website and other online retail customers• Development & implementation of integrated marketing communications plan and strategies, including modernizing brand image, SEO/SEM, PPC, social media, bloggers/publications, mail, packaging, etc.• Graphic design of online marketing, billboard and magazine ads, catalogs, product packaging, hang tags, logos etc.• Lingerie photo/video shoot - production & direction• Establishing new business with e-tailers (Amazon FBA, Zulily, others)• General responsibility for all online and e-commerce activities in company

STRATEGIC PLANNING • Developing company strategy based on current and future market realitiesSALES REPRESENTATION • Working closely with clientele, develop custom products; deliver quality and timely goods • Major clients: Aldo Group, Reitmans Group, Mexx, Danier Leathers, Ross Dress for Less, TJX, Simons, and others. • Working With Online Vendors: Amazon.com, Beyond The Rack and others. • Developing and implementing B2B marketing strategies for client acquisition and retention (cold calling, email marketing, promotional strategies, etc.) • Making sales presentations - Exposing new on-trend design samples every season • Developing custom products for majors • Attending trade shows (e.g. MAGIC) to establish and maintain relationships • Training and coordination with in-house and independent sales agentsPROJECT MANAGEMENT • Taking client order from initial design through materials purchasing, production, shipping and delivery • Overseeing in-house just-in-time production to ensure client order is made correctly • Ensuring compliance with legal and client material, quality and shipping standards (e.g. California Proposition 65 compliance) • Inventory analysis, management and planningSOURCING • Purchase of raw materials (leather, hardware), finished goods (belts, wallets, handbags, scarves, iPad/iPhone cases) • Establishing/maintaining relationships and communicating with suppliers in China, India, Mexico, Spain, Italy and the Netherlands • Negotiation with suppliers for best prices and serviceLOGISTICS • Working with shipping forwarders to ensure raw materials and finished goods arrive at the factory or to the client on time, on budget, by land, sea and air • Tracking multiple shipments • Preparing correct documentation for customs release, shipment release

• Charged with improving company image, creating efficiencies and finding new market opportunities • Initiated method of professionally taking photos of accessories to improve sales • Designed all marketing materials (advertising, company folders, business cards, posters, etc.), including first ever product catalog for Winter 2008 • Established a consistent corporate image and visual language • Worked with sales staff to design/prepare promotional sales packages and email marketing campaigns for prospective clients • Successfully established Amazon.com seller’s account and compliance with product, image upload, UPC and shipping requirements; responsible for customer service • Charged with developing revamped website and coordinating with web designers • Responsible for constantly updating website with latest news, trends and styles • Wrote press releases for the acquisition of licenses and partnering with designers • Part of design team; preparing seasonal trends, contributing original designs, producing each style in the factory, preparing CADs, entering style info in the system • Charged with opening up new product categories (sunglasses, iPad cases, wallets) • Assisting sales in seasonal meetings with clients, preparing sales presentation, taking notes, grouping requested designs and submitting them to client for review • Working with suppliers to develop new and requested products for clients