Elkin Rodriguez Email & Phone Number

Los Angeles, California, United States

A leader in building dynamic market platforms that integrate live events and media into uniquely rich experiences, we’re in business to build your business. Each year, Emerald connects over 1.9 million customers across 142 events and 16 media properties. As true partners, we strive to apply creativity, innovation, and knowledge that meet our customers’ distinct requirements. Everything we do is grounded in data and insights, whether it’s designing the most innovative shows, keeping up-to-date… Show more A leader in building dynamic market platforms that integrate live events and media into uniquely rich experiences, we’re in business to build your business. Each year, Emerald connects over 1.9 million customers across 142 events and 16 media properties. As true partners, we strive to apply creativity, innovation, and knowledge that meet our customers’ distinct requirements. Everything we do is grounded in data and insights, whether it’s designing the most innovative shows, keeping up-to-date with emerging trends, or knowing our markets intimately. We are thoroughly immersed in the industries we serve and are committed to supporting the communities they operate in. Consultative is in our nature. Listening is a core competency. Show less

United States

Safeguarding revenue and reputations demands authentication and traceability solutions that are robust, adaptable and can be quickly deployed. De La Rue provides comprehensive modular software solutions, physical security labels and documents for a wide variety of commercial and government applications.• Developed new strategies to increase penetration into automobile global accounts leading to over 4.2M Total Contract Value.• Drove over $500K in expansion revenue for existing accounts… Show more Safeguarding revenue and reputations demands authentication and traceability solutions that are robust, adaptable and can be quickly deployed. De La Rue provides comprehensive modular software solutions, physical security labels and documents for a wide variety of commercial and government applications.• Developed new strategies to increase penetration into automobile global accounts leading to over 4.2M Total Contract Value.• Drove over $500K in expansion revenue for existing accounts by building relationships with account stakeholders and identifying areas of development. Show less

Greater Los Angeles Area

➤ Adapted during global pandemic by transitioning from face-to-face to virtual resulting in sales results being 6 times more digital exhibitors versus traditional offer within a 3-month window.➤ Recognized by President and CEO as 3 out of 550 employees during annual meeting for creating specialized bilingual presentation (one in English and one in Spanish) to pivot quickly to selling the digital marketplace and new hybrid strategy. ➤ Increased customer volume 6 times higher by… Show more ➤ Adapted during global pandemic by transitioning from face-to-face to virtual resulting in sales results being 6 times more digital exhibitors versus traditional offer within a 3-month window.➤ Recognized by President and CEO as 3 out of 550 employees during annual meeting for creating specialized bilingual presentation (one in English and one in Spanish) to pivot quickly to selling the digital marketplace and new hybrid strategy. ➤ Increased customer volume 6 times higher by establishing new relationship with local government agencies to access and authorize subsidy for local customers to invest in US tradeshows with a 70% subsidy paid by government. ➤ Exceeding sales quote by 109% and on target for nearly 200% for Digital Solutions. $400M Emerald Expositions is the largest B2B tradeshow organizer in the USA with tradeshows in: Merchandise, Retail, Fashion, Machinery, CBD, Surfing, Jewelry, Houseware, Cosmetics, Pets, etc. 548 employees. Report to Executive VP of Sales & Marketing.Relationship Management | Qualifying Leads | CRM | Tradeshows | Telecommunications | Sales Strategies | Sales Experience | Proposal Writing | Account Management | Marketing Campaign Show less

Usa

➤ Negotiated lease terms through competitive bidding for Mexico, Canada, and USA according to each country’s regulations.➤ Collaborated with finance team on exchange rate policy for Home Depot Mexico for a $2.5M deal for 4-year term. $1B Pacific Rim Capital is North America’s largest independent lessor for Fortune 500 companies with leasing solutions for MHE, Agriculture, Fleet, IT Infrastructure, Capital Equipment, Renewable Energy. 67 employees. Reported to VP of… Show more ➤ Negotiated lease terms through competitive bidding for Mexico, Canada, and USA according to each country’s regulations.➤ Collaborated with finance team on exchange rate policy for Home Depot Mexico for a $2.5M deal for 4-year term. $1B Pacific Rim Capital is North America’s largest independent lessor for Fortune 500 companies with leasing solutions for MHE, Agriculture, Fleet, IT Infrastructure, Capital Equipment, Renewable Energy. 67 employees. Reported to VP of Sales.Customer Relationship Management | Account Management | Relationship Management | Social Media | Vendor Management | Strategic Planning | Business Administration | Compliance Show less

Greater Los Angeles Area

➤ Developed and deployed strategic plans, sales and marketing programs internationally for energy and oil industries. ➤ Created effective training procedures for high technological products for inside as well as outside sales teams.➤ Inefficiencies identification to optimize import-export procedures for Latin America customers.Entrepreneur | Consulting Experience | Business owner | Agile | Resourceful | P&L Accountability

Greater Los Angeles Area

➤ Signed up exclusive distributor for the Caribbean region with sales of $2M per year.➤ Logistics savings of 17% through improved distributor-blender contract for US customer and its new manufacturing facility in Mexico. ➤ Expanded sales 25% via recommendation, development and implementation of customized formula for unique need of the market in the off-road racing suspension segment.➤ Supported customer new partnership with Walmart representing X3 volume per… Show more ➤ Signed up exclusive distributor for the Caribbean region with sales of $2M per year.➤ Logistics savings of 17% through improved distributor-blender contract for US customer and its new manufacturing facility in Mexico. ➤ Expanded sales 25% via recommendation, development and implementation of customized formula for unique need of the market in the off-road racing suspension segment.➤ Supported customer new partnership with Walmart representing X3 volume per year.Lubrication Technologies is the worldwide leader in small engine lubrication for the Power Sport, Marine, Power Equipment and Motorcycle industry with $250M revenues. 450 employees. Report to EVP of Sales. 1 direct report, Project Manager. Show less

Greater Los Angeles Area

➤ Earned prestigious Manager’s Award in 2010, 2012 and Shark Sales Award in 2013 for outstanding results; exceeded sales quota from 2008 to 2014 in a range of 15-34%.➤ 16% sales revenue increase for the original equipment lubricant market in Mexico; identified lack of product knowledge opportunity and successfully trained 305 dealer employees in 1 year for new product technology.➤ Managed all international Idemitsu affiliates worldwide buying from Idemitsu USA, including branches in… Show more ➤ Earned prestigious Manager’s Award in 2010, 2012 and Shark Sales Award in 2013 for outstanding results; exceeded sales quota from 2008 to 2014 in a range of 15-34%.➤ 16% sales revenue increase for the original equipment lubricant market in Mexico; identified lack of product knowledge opportunity and successfully trained 305 dealer employees in 1 year for new product technology.➤ Managed all international Idemitsu affiliates worldwide buying from Idemitsu USA, including branches in Europe, Asia, Africa, Middle East and Latin America. ➤ Promoted to oversee the US aftermarket sales team consisting of 5 people and 3 International Account Managers of OEM sales in Brazil and Mexico; $400M total revenues.➤ Introduced and presented the “train the trainer” program for Dealership Service Directors. Implemented in Honda Interactive Network: 1,200 dealers in USA and 150 dealers in Mexico. ➤ Earned $1M in first year revenue by creating local blending opportunity for international market never tried before with one of largest Japanese auto manufacturers.$66B Idemitsu is a 100 years old Japanese manufacturer of finished lubricants for a variety of applications including the automotive and industrial markets with over 59 offices worldwide. 9139 employees. Report to EVP of Sales. 8 direct reports. Show less

Monrovia, California

A premier competitive local exchange carrier (CLEC) servicing the U.S. Hispanic market with telecommunications services such as: internet, local and long distance calls and wireless. Responsible for developing/supporting initiatives aimed at acquiring customers and sustaining the Marketing communications process for maintaining a valued relationship with existing/new customers. Target: Hispanic Market Development of media plan (Spanish radio stations, bilingual publications and… Show more A premier competitive local exchange carrier (CLEC) servicing the U.S. Hispanic market with telecommunications services such as: internet, local and long distance calls and wireless. Responsible for developing/supporting initiatives aimed at acquiring customers and sustaining the Marketing communications process for maintaining a valued relationship with existing/new customers. Target: Hispanic Market Development of media plan (Spanish radio stations, bilingual publications and targeted cable stations). Track metrics and report acquisition program results to internal customers. Report to Marketing and Sales Vice-President. Oversaw staff of 4. Influence over cold-calls team: 48Notable Accomplishments:* Development and implementation of promotions/campaigns which acquire up to 20K customers more in two months. 20% increase.* Managed the development of all collateral/new look for the Retail Stores in Spanish/ English. Budget of US$250K * Exited relationships with Advertising Agency and closed stronger, more cost-effective agreement withNew Agency valued at $60K in savings.* Created and implemented exclusive niche-promotion to customers living in international border cities bringing additional $177K gross profits annually.* Listened attentively to customers and conceived launch plan to introduce revolutionary telephone bundles for niche markets. Show less

A 80-year old manufacturing company servicing the wire and metal process industries. Led the sales team and worked with key customers to build and expand product placement in Latin America and Europe. Developed advertising campaign to promote products for domestic and international sales. Coordinated and participate in tradeshows worldwide. Oversaw staff of 3.* Reinvented how sales team interacted with Latin American customers by introducing refurbished-product concept. Increased… Show more A 80-year old manufacturing company servicing the wire and metal process industries. Led the sales team and worked with key customers to build and expand product placement in Latin America and Europe. Developed advertising campaign to promote products for domestic and international sales. Coordinated and participate in tradeshows worldwide. Oversaw staff of 3.* Reinvented how sales team interacted with Latin American customers by introducing refurbished-product concept. Increased customer database in 250% and sales in 40%. * Developed profitable relationships with current and prospective customers, and provided exceptional customer support through attentiveness and extensive product knowledge. Show less

One of Colombia's top 3 consumer foods companies with operations in Ecuador, Venezuela, Mexico & Brazil. * Best brand performance in 2002. Implemented new distribution channel (Street sales- Casual channel).

Worldwide leading provider of non-prescription pharmaceutical products including Advil, Caltrate and Centrum. * Responsible of $0.5M monthly quota. Oversaw staff of 18. Gained experience in category management.* Increased market share at drugstores channel in 10% in 2001.

Professional Diploma; S.A, Marketing

Marketing Management | Marketing Research | Marketing Strategy | Strategic Marketing Analytics | Social Media Management Product Go-To.

Bachelor Of Science, Industrial Engineering

Process Improvement | Lean | Six Sigma | Operational Excellence | Continuous Improvement | Kaizen

Exchange Student - Senior Year, Senior