➤ Experience with dynamic automated workflows, variable printing, and emerging technologies.➤ Proven ability to troubleshoot each project to identify and find innovative solutions to remedy potential production issues.➤ Skilled to recognize brand guidelines and employ technical skills and knowledge to check for accuracy and consistency in layout and text formatting.➤ Organized and prepared over 500 digital assets per quarter for yearly campaigns.➤ Utilized business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities for stakeholders.➤ Consolidated information from various sources including feedback from others to reach sound decisions.➤ Set effective work goals, establishing priorities, and planning well to produce quality work.

➤ Provided design and art direction for over 15 accounts as well as handled print management for 42 accounts.➤ Served as a branding consultant and designed over 7 websites as well as developed over 10 client marketing strategies.➤ Coordinated 3 events including on-site execution, provided full design and marketing support as well as logistics.➤ Led client presentations and idea sessions and actively communicated with client to discuss and finalize designs.➤ Established, developed, and guided relationship with team members and stakeholders and proactively identified issues.➤ Managed and organized the internal and external assets/deliverables while collaborating cross-functionally on delivery.➤ Utilized proven design and layout skills with a great eye for composition, color, and typography suited to brands.

➤ Conceptualizing 2 new client campaigns a month while managing 2 accounts and directing a team of 3 creatives.➤ Overseeing copyediting, casting talent for commercials, and developing commercial concepts.➤ Strategizing creative work and production to meet weekly deadlines for client meetings and presenting new concepts.➤ Producing award-worthy creative to drive measurable success for clients and meet targeted performance metrics.➤ Executing designs for 3 campaigns per week as well as overseeing development of pre-press files for billboards.➤ Producing fresh, cutting edge digital and web concepts and designs that demonstrate vision and leadership in marketing.➤ Seeking out and internalizing creative feedback from leadership to align with creative direction rapidly and continually.➤ Creating and nurturing dynamic creative partnerships throughout the creative team and supporting junior team members.➤ Making client and account presentations as well as keeping projects within all progressive/final deadlines and budgets.

➤ Developed a successful social media strategy that increased reach and engagement by more than 120% in 6 months.➤ Successfully managed 9 team members while restructuring and streamlining the art department's creative production.➤ Wrote copy for marketing, product descriptions, and social media and designed Shopify store for over 10,000 products.➤ Filmed and edited 3 videos a week as well as directed and produced 2 photoshoots a week for products and lifestyle.➤ Conceptualized and executed 3 product launch videos monthly and wrote and laid out 15 e-mail campaigns a month.➤ Managed print design projects from concept to delivery, designed apparel, and managed 10 vendor relationships.➤ Collaborated in brainstorming sessions with creative team to encourage free thinking and creativity to meet client needs.➤ Justified design decisions and explained visual concepts/creative rationale and pitched to the team and stakeholders.➤ Provided design direction, mentorship, and effective feedback to junior roles as well as annual performance reviews.

➤ Administered over 150 client accounts as well as designed 7 to 12 high quality presentations per week for proposals.➤ Collaborated with production artists to deliver mock-ups, graphic treatments, and art for print and installation projects.➤ Designed environmental signage for Lululemon, Sprint, T-Mobile, Perez Art Museum, Club Space, and SoHo House.➤ Press-checked over 850 prints a week for clients in hospitality, entertainment, non-profit, and real estate industries.➤ Sold $135K from 25 installation proposals for Miami Art Week, Miami Book Fair, Miami Spice, and Miami Boat Show.➤ Managed 2 print technicians and directed 6 craftspeople in wood working, laser, and cnc manufacturing disciplines.➤ Consulted with clients to assess their business needs while providing creative recommendations and essential designs.➤ Handled production scheduling for print operations while overseeing inventory and supply chain management.

➤ Orchestrated over 45 marketing designs a week specific to shelf signage, menus, weekly events, and digital displays.➤ Directed concept and design of all private label juice brands and all in-store graphics for all 8 brick and mortar stores.➤ Designed 25 graphic icons for print/digital menus and conducted over 85 food and lifestyle photography campaigns.➤ Developed a scouting process to recruit creative talent through a 3-month internship programs leading to direct hiring.➤ Coordinated 3 culinary events at Whole Foods marketing E3 Live, Spirulina, Bee Pollen, Moringa, and nut mylks.➤ Facilitated the transition of graphic styles from design concept/first prototype to a final, production-ready sample.➤ Set overall direction in the conceptual development of product lines and consistently sought out creative innovation.➤ Facilitated technical drawings and renderings for design on Adobe Illustrator and prepared files for production.➤ Interpreted concepts and ensured that developed designs were consistent with market trends and business strategy.➤ Provided overall recommendations and set the tone regarding style/overall aesthetic direction of all products.