Ella Griego Email & Phone Number

Berkeley, Ca, Us

- Responsible for creating and communicating a clear global strategy for growth based on detailed analysis of market, customers, and business with input from internal and external stakeholders. -Establishes marketing goals to achieve desired market share and profitability for products and services in relation to budget and market trends. - Leads growth charge for product lines by understanding and analyzing product sales patterns globally. - Communicates current state and any… Show more - Responsible for creating and communicating a clear global strategy for growth based on detailed analysis of market, customers, and business with input from internal and external stakeholders. -Establishes marketing goals to achieve desired market share and profitability for products and services in relation to budget and market trends. - Leads growth charge for product lines by understanding and analyzing product sales patterns globally. - Communicates current state and any changes in sales patterns and customer needs to internal stakeholders regularly.- Develops and leads product roadmap activities including assembling and evaluating information, ideas and recommendations from internal cross-functional team, and evaluating external environment. - Identifies gaps and opportunities in product portfolio (e.g. SWOT analysis). - Develops an understanding of customers’ needs and competitive offerings. Monitors competitive activity and develops competitor comparisons vs product offerings. - Assists in defining product pricing strategy, including pricing governance (e.g. price corridors and expected global margin). - Identifies current and future market opportunities based on new tactics, strategies, applications, and benefits for all assigned product lines and provides direction for new products.- Budgets and oversees advertising and promotional activities including print, electronic, and direct mail. Works with MARCOM in design, layout, and production of necessary materials.- Develops effective outbound marketing campaigns and programs. Support development and execution of brand strategy. Identifies and prioritizes audience segments, and ensures clear and consistent messaging strategies that deliver effective customer engagement. - Responsible for reviewing and developing customer-facing product literature through working with customer marketing partners. Show less

San Jose, California, United States

- Spearheaded net-new marketing to sales pipeline using the Hubspot CRM including; contentcreation, graphic design, technical writing, automated workflows, A/B testing program, and websiteintegrations.- Oversaw lead generation and data management in Hubspot and SalesForce. Managed company’ssocial media platforms, website, and competitor analysis.- Designed scientifically accurate marketing materials across channels including; digital ads,informational documents, social… Show more - Spearheaded net-new marketing to sales pipeline using the Hubspot CRM including; contentcreation, graphic design, technical writing, automated workflows, A/B testing program, and websiteintegrations.- Oversaw lead generation and data management in Hubspot and SalesForce. Managed company’ssocial media platforms, website, and competitor analysis.- Designed scientifically accurate marketing materials across channels including; digital ads,informational documents, social media posts, website pages, and automated email campaigns.- Developed custom graphics and digital implementation utilizing a suite of graphic design software.- Managed all in-person trade shows and digital events for six teams. Coordinated co-brandingpartnerships, workshops, and booths at 10 conference events.- Managed annual marketing budget which included events (in-person and digital), advertising,consultants, digital software, and image licensing. Worked closely with the finance team to ensurestrict quotas were met. Show less

San Jose, California, United States

San Jose, California, United States

San Luis Obispo County, California, United States

Assisted with research of California flora for a global warming study. Collected, dried, and mounted herbarium specimen. Databased and georeferenced old specimens based upon locality and assisted with analysis of data.

Berkeley

Worked as a science instructor teaching science to kids ages 6-14.Taught core science concepts in a classroom setting.Ran scientific experiments to teach proper lab procedure and to practice hands on learning techniques.

Emeryville California

Assisted with the preparation of a clinical drug trial.Handled paperwork and standard operating procedures.Learned the steps necessary for a clinical trial.

San Francisco Bay Area

Worked as a researcher and data processor to collect information about various pests and weeds.

Berkeley, Ca

Laboratory assistant, ran a long term buffer stability experiment, aided in purification of a drug product via column chromatography before being sent to manufacturing.