Graduated with a Bachelor's degree in International Business Management from Keele University in the summer of 2023. During my time at Keele, I developed a solid foundation in business principles, strategic management, and global market dynamics. My course equipped me with the skills necessary to navigate the complexities of the international business landscape, preparing me for a dynamic career in digital marketing.I began at Plinkfizz in the summer of 2022, where I studied my final year while working in the digital marketing field. At Plinkfizz, I had the opportunity to immerse myself in various aspects of digital marketing, with a particular focus on social media strategy and execution. From developing compelling content to analysing performance metrics.My passion for digital marketing led me to specialise in organic and paid social media. I've cultivated an in-depth understanding of platforms such as Instagram, Facebook, TikTok, YouTube, LinkedIn, and more. By staying aware of the latest trends and updates, I ensure that my strategies are always ahead of the curve. Whether it's algorithm changes or new features, I thrive on adapting and innovating to maximise results. My goal is not just to execute campaigns but to drive meaningful results that align with overarching business objectives.To enhance my social media marketing capabilities, I have accepted the position of Social Media Manager at Evolve. I am eager to expand my knowledge and expertise across various industries while leveraging my proficiency in both organic and paid social media strategies.