Ella R. Laboy Email and Phone Number

Executive V. P. Creative Marketing/Business Development. Success in identifying market needs gaps while meeting their demands for truly innovative products that deliver clear-cut marketing advantages in terms of unique price-points and/or product features. Extensive experience in directing the development new color cosmetics, personal care products and implements for brands spanning the mass market, department stores, drug chain, direct sell and salon/professional classes of trade. Highly proficient at taking projects from conception through commercialization, including: claim substantiation, stability testing, scale-up, costing, package design/selection, quality control, global regulatory compliance and procurement. Broad range of technical expertise coupled with highly effective organizational, team building and communication skills. Her hobby is working in the lab creating new products, as well as new concepts; she loves spending time with her adorable, cute French Bull Dog which she named Gucci and loves charity work as well.