Ella Singleton Email & Phone Number

London, United Kingdom

I oversee all marketing activity for The Pilgrm hotel in London. This includes but is not limited to: - all web content including regular journal pieces, and managing our online ticket pages- all newsletter content creation and distribution- all digital marketing ad spend, strategy and content; with an annual media budget of over £100K- creation of flyers + leaflets- managing all social media channels and content- liason with our PR agency and taking activations from concept through to delivery - CRM management; adjusting transactional communications and trigger campaigns - ensuring the brand identity and tone-of-voice is consistent and accurate - securing B2B partnerships and events-managing influencer strategy and content partnerships-outreach to corporate guests, negotiating and implementing preferential rates- developing and implementing promotional campaigns that ensure strong direct revenue- management of booking engine content to ensure promotions are live

London, United Kingdom

• Responsible for a team delivering marketing solutions for a portfolio of hospitality clients, specifically via social media and email newsletters.• Areas of specialism cover independent new restaurants launches through to global Hotel groups.• Sourcing leads and pitching new business, developing and presenting ongoing digital marketing strategy, and providing day-to-day account management.• Reporting to the Company Director, I am responsible for developing pricing structures and new business strategies for additional revenue streams.• Direct and produce all digital marketing content, including providing photography, copywriting and design.• Confident photographer (degree-level) with proficient Adobe Photoshop skills.• Client facing role involving regular meetings with senior representatives to develop brand identities.• Responsible for both paid and organic strategy and delivery on Twitter, Facebook and Instagram.• Develop and oversee events, managing all stages of the process; from developing the initial concept and plan, devising the guest-list and managing RSVPs, through to ensuring the smooth operation and delivery on the day.• Manage outgoing newsletters, both for clients and for our agency. Proficient on MailChimp.• Initiate and nurture key relationships with digital media influencers, run and manage influencer events.• Naturally very personable and receptive to client needs, good at rapport building and recognising opportunities to up-sell services.

• Manage all aspects of social media accounts (Facebook, Twitter, Instagram) including paid content, across all 3 brands.• Work closely with account managers and sales directors on creating bespoke social media campaigns for high spend client accounts. • Create social media campaigns with the in-house marketing team with varying objectives such as increasing web traffic, developing brand awareness, promoting restaurant bookings, increasing ticket sales, and encouraging venue enquiries. • Liaise with editorial teams regularly on creating up-to-date, engaging content, which is in line with each brand’s tone of voice. • Responsible for all editorial and visual creative across social platforms.• Write online editorial features and review content for squaremeal.co.uk • Provide live and scheduled social media coverage for large scale events including Venues + Events Live (7,500 attendees) and Imbibe Live (12,000 attendees)• Manage Squaremeal external blogger relationships, including all digital coverage and run events when required• Advised on the commercialisation of our social channels helping to generate new revenue streams for the Sales teams• In depth internal statistical reporting of accountable KPI’s as well as client reporting to justify ROI.• Instrumental in securing new business as well as repeat spend from accounts vital to business growth.• Rapport building with PR companies, generating mutually-beneficial digital content • Responsible for delivering social campaigns for clients including, but not limited to Marriott UK (MEC GLOBAL AGENCY), The Science Museum, Searcys Group. Campaign Values of over £300,000 annually.• Attend C-Level Client facing meetings to communicate Social media initiatives.

London, United Kingdom

As a vibrant and expanding start-up, my role as the Online Marketing Executive and Community Manager was very diverse and no day was ever quite the same.My responsibilities included managing and increasing their online social community via Facebook, Twitter, Instagram, Pinterest and Google+ by creating interactive and engaging marketing campaigns alongside running paid ad campaigns on both Twitter and Facebook. I worked closely with the Editor and Marketing Manager in assisting with all marketing campaigns and producing content for our combined newsletter and social media audience of over 130,000 people. I was also in charge of overseeing and developing their onsite customer interaction through channels such as the brand's in-house social network, processing and appropriately dealing with reviews, and handling any feedback and questions submitted via their 10,000+ products and online. A large part of my role representing the brand with our customers and suppliers therefore involved creating a consistent tone of voice. I was also hugely involved with the PR team, overseeing product placement requirements and photo shoots whilst sharing our general ongoing activity in the media with our online community.

Clerkenwell

My role entailed supporting all aspects of the day to day running of the agency. I acted as the main point of liaison between the clients and our internal resources at the agency, project managing our work flow from the initial brief to the finished product. During this process it was also my responsibility to find and develop opportunities to up-sell to existing clients, whilst seeking out potential new business elsewhere. I was also crucial in assisting with research on projects for existing clients and as a degree-educated photographer and photo editor, took charge of PR shoots, preparing images for upload onto client websites, and assisting in ad-hoc design projects. Alongside assisting in SEO, I proof read and wrote copy for various digital channels and print, including websites, email newsletters, press releases, packaging and brochures.

Serving behind the bar and working on the floor as a waitress, maintaining general upkeep of the pub and organizing bookings and stock.

First Class Honours Bachelor Of Arts (B.A.), Fashion Photography

Foundation Degree, Art And Design

A-Levels, Art, English Literature, Spanish, A, B, B

Gcse, Art, Spanish, Textiles, English Language And Literature, Double Science, History, Maths,, A*, A*, A*, A, A, A, A, B

Education record