An all-round brand experience Creative specialising in: Strategy & InsightsCreative Concepts and developmentCommunications strategies & key messagingIdentity Design & Art DirectionVisual Language DevelopmentExperiential TouchpointsEnvironment & Set DesignAudience EngagementContent curation

Muster is a boutique experiential agency which is part of The&Partnership’s fully integrated advertising group. My role as ACD included working through the full spectrum of brand engagement and experiences, from the strategic approach through to the full design aesthetic from 3D environments to 2D graphic and digital design, across every touchpoint of the experience ensuring meaningful audience traction and engagement.I was the creative lead for the Facebook account within the agency ensuring all executions aligned with the brand experience strategies and managed our studio and freehance teams of both 2D and 3D designers to ensure the highest quality at every touchpoint.Clients included Facebook, AON, NatWest, Wella, Instagram, Onken to name a few.I regularly worked with teams across the group to integrate experiential with the other marketing channels from advertising and digital to influencer and PR to reach global audiences.

Moving from the Live team within WRG into Creative at TCEG group level allowed me to work over a breadth of projects across the TCEG portfolio of companies spanning a variety of engagement, from in employee engagement, environments and exhibitions, virtual & hybrid, film, digital and immersive through to live. Working with clients such as Google, Nissan, GSK, Janssen, Novartis & Shell among many others. I also led several internal campaigns including designing the TCEG offices within the Heals building.

As part of The Creative Engagement Group, WRG seeks to create unforgettable content and experiences. It employs more than 150 staff with offices in Europe and the US the company has over 25 years’ experience working across categories including: Healthcare, Energy, Technology, Luxury, Retail, FMCG and Financial & Professional Services.

Whilst working as a Creative Producer at Event Concept I delivered large-scale, creative events for blue-chip clients such as Unilever and Boeing. My role encompassed end-to-end event delivery from the initial client brief to completion on site, including all elements of technical and creative production, managing H&S requirements; external suppliers as well as internal teams. I specialise in designing bespoke environments to really bring the brand to life and enhance the core messaging of the event.I have been lucky enough to produce events in some of London’s top venues including; the V&A, the Natural History Museum, the Science Museum, the Saatchi Gallery, One Marylebone & One Mayfair, the Royal Opera House, Banqueting House, the National Gallery and Tate Modern & Tate Britain and I continue to have a good relationship and knowledge of these venues among many others. My previous clients have included The Guardian, News International, Euroweek, Chivas Brothers, Coca Cola, Tullow Oil and Bloomberg, as well as international clients EFG Hermes, the Kazakh-British Chamber of Commerce and the Vietnamese Embassy.

Working on events ranging from large-scale award shows, exhibitions, conferences, product launches, media events, fashion shows, corporate dinners, private parties and weddings. My production design experience covers all creative elements (styling, branding, set, staging, furniture and floral design), budget management, sourcing and management of external suppliers including venue and catering, all scheduling and logistics including H&S, liaising with various internal teams and coordinating all technical elements such as audio/visual, lighting and rigging.

Taking a break from the 9-5, I travelled overground from London through Russia and Mongolia to China, and (with as few flights as possible!) explored S.E Asia; India; Australia; New Zealand and South America. This was an incredible trip that gave me a new perspective and allowed me to discover so much about the world we live in through the amazing people we met and experiences we were fortunate to have.

My first position after graduating from university proved an invaluable experience, giving me exposure to top clients and also developing my organisational and communication skills. My work at this boutique agency gave me a solid understanding of the consumer marketing industry, particularly experiential marketing. During my time at Treehouse my main function was to coordinate the Global PR and marketing campaign for Bombay Sapphire, encompassing many different responsibilities, ranging from liaising with press; writing press materials; organising sampling events and experiential marketing and co-ordinating design activity with designers such as Tom Dixon; Nicole Farhi & Marcel Wanders. My largest experiential projects included organising the Hay’s Galleria Oyster & Seafood Fair 2006 - attracting over 90,000 people; co-ordinating The Bombay Sapphire Prize – exhibiting the work of 20 international artists in The Truman Brewery and organising the Bombay Sapphire Designer Glass Competition Global Final and Bombay Sapphire Prize Exhibition, both held in Milan. These projects included liaising with 21 markets from around the world; co-ordinating all artwork; exhibition design and management; front of house management; liaising with curators and artists and writing and designing press materials.