Ella Gray Email & Phone Number

Portland, Or, Us

Portland, Oregon, United States

Greater New York City Area

SUMMARY• Clients: Samsung US, TD Bank• Projects: Rihanna's AntiDiary Integrated Campaign, Consumer Electronics Digital Campaigns, Integrated BART Campaign DETAILED EXPERIENCE• Responsible for leading multiple projects by developing and assessing scopes, schedules, risks, costs and quality while maintaining flexibility towards the client’s changing business needs• Collaborated with account leads, media buyers, broadcast producers, creative directors, and technology directors on campaign strategy and implementation• Produced integrated campaigns for Samsung US and TD Bank clients• Negotiated, defined, and managed the scope of assigned projects; Assessed scope (goals, deliverables, and schedules) with production teams; Authored PCNs (Project Change Notice) when client requests exceed project scope• Managed teams of information architects, creative directors, designers, developers, and freelance resources• Created and maintained project schedules; Authored weekly status reports and financial reports; Shared project status with stakeholders, executives, and team members on a daily/weekly basis• Was the main point of contact for all production related matters• Responsible for assigned projects from inception through technical completion while contributing to the overall quality of project deliverables; ensured the proposed concepts were produced within specified timeframes and budgets

Greater New York City Area

SUMMARY• Clients: The Humane Society of the United States, Veuve Clicquot, Eyeconic• Projects: Integrated campaigns (multi-platform sites, video, rich media, social, etc), brand strategy, overall campaign and creative strategy

Greater New York City Area

SUMMARY• Select Clients: Kayak, Time Inc., Golf, Amazon, Fi, BBDO, AT&T, Live Nation, American Idol, The Lodge, Union Music Library• Projects: Digital campaigns (multi-platform sites, mobile, apps), pitches, spec, biz dev

Greater New York City Area

SUMMARY• Clients: Kayak, Time Inc., Golf• Projects: Websites, digital media assets, pitchesDETAILED EXPERIENCE• Produced digital media campaigns• Represented Fi Production at pitches• Additional duties outlined in experience below at TBWA\Chiat\Day

Greater New York City Area

SUMMARY:• Clients: Soap.com, BeautyBar.com, Diapers.com, Wag.com, Yoyo.com, Casa.com, Vine.com, AfterSchool.com, Bookworm.com, Look.com• Projects: Custom software, emails, creativeDETAILED EXPERIENCE• Head of production for creative team• Established and implemented new production processes• Produced a high volume of creative assets on a weekly basis• Advised on custom management software• Additional duties outlined in experience below at TBWA\Chiat\Day

New York, Ny

SUMMARY• Clients: AT&T, Live Nation, American Idol• Projects: Microsites, mobile apps, events, pitches, spec DETAILED EXPERIENCE• Produced digital media projects• Additional duties outlined in experience below at TBWA\Chiat\Day

Culver City, Ca

SUMMARY• Produced transmedia short films available for review on www.Rides.tv.• Projects: Dark Wall, Whispers, The Swarming, and Claire.DETAILED EXPERIENCE - CONTENT CREATIONDEVELOPMENT*• Broke down the script and built preliminary budget and schedule based on script.• Helped guide script from development into pre-production.PRE-PRODUCTION*• Interviewed and helped select directors and principal cast members**; interviewed and selected the key department leads** (ex: production designer, cinematographer, editor, etc); involved in all creative aspects** (ex: location scouting, casting, wardrobe, makeup, etc).• Involved in and supervised all aspects of pre-production (ex: maintaining budget & schedule, script clearance, hiring crew and vendors, deal memos, DGA, SAG and other union/guild paperwork, start paperwork, Coogan compliance, Humane Society compliance, art and prop clearances, insurance certs, equipment rentals, petty cash, etc).PRODUCTION*• Provided continuous in-person consultation with the director during principal photography on all production aspects.• Supervised on-set and on a continuous basis the day-to-day operation of the production team and the entire shooting company.POST-PRODUCTION*• Interviewed and helped select key post positions** (ex: visual effects co., composer, music supervisor, etc).• Involved in and supervised all aspects of post** (visual effects, titles, music, scoring, ADR, editing, color grading, credits). • Collaborated with the editor and the director in preparation of the first cut and on the final cut of the picture.DETAILED EXPERIENCE - TRANSMEDIA PRODUCTION*(I'm over character count - please ask for add'l duties)• Managed project from inception to technical completion (duties here akin to digital production work outlined below at TBWA\Chiat\Day).* Duties outlined in each phase not an exhaustive list.** In collaboration and/or consultation with the director.

Los Angeles, Ca

SUMMARY• Select clients: Fourth Wall Studios, Warner Bros., Relativity Media, Illumination Entertainment, Cimarron Group• Projects: Transmedia content, short films, websites, viral campaigns, pitches and special projectsDETAILED EXPERIENCE• Produced transmedia and digital media campaigns (websites, iPhone apps, viral campaigns, special features)• Additional duties outlined in experience below at TBWA\Chiat\Day

Los Angeles, Ca

SUMMARY• Clients: Energizer, Gatorade, Visa • Projects: Websites, iPhone apps, CMS sites, custom WordPress sites, SEO Reports, email & rich media campaignsDETAILED EXPERIENCE• Produced digital media campaigns (websites, iPhone apps, CMS sites, custom WordPress sites) for Visa, Energizer and Gatorade• Responsible for leading multiple projects by developing and assessing scopes, schedules, risks, costs and quality while maintaining flexibility towards the client’s changing business needs• Collaborated with account leads, media buyers, broadcast producers, creative directors, and technology directors on campaign strategy and implementation• Mentored associate producers; helped author internal process documentation.• Additional duties outlined in experience below at BLITZ

Los Angeles, Ca

SUMMARY• Clients: Adobe, Google, Starbucks, Activision, Naked Juice, Microsoft, BLITZ, Disney, FITC, MGA Entertainment, Paramount Pictures • Projects: Websites, web applications, email campaigns, demos, pitches, print, and special projectsDETAILED EXPERIENCE• Produced digital campaigns (websites, applications, interactive video walls, email campaigns, etc) for Adobe, Google, Microsoft, Activision, Starbucks and Naked Juice.• Negotiated, defined, and managed the scope of assigned projects; Assessed scope (goals, deliverables, and schedules) with production teams; Authored change orders when client requests exceed project scope.• Managed teams of information architects, creative directors, production artists, animators, developers, programmers, engineers, and freelance resources.• Created and maintained schedules via Microsoft Project and Project Insight; Authored weekly status reports and burn reports; Shared project status with stakeholders, executives, and team members on a daily basis.• Was the main point of contact for all project related matters.• Responsible for assigned projects from inception through technical completion while contributing to the overall quality of project deliverables; Ensured the proposed concepts were produced within specified timeframes and budgets.

Los Angeles, Ca

SUMMARY• Clients: Lexus, Team One Advertising, Saatchi & Saatchi, Lionsgate Entertainment, Paramount Pictures, Universal Pictures, Belief• Projects: Websites, email newsletters, rich media & banner campaignsDETAILED EXPERIENCE• Produced digital media campaigns (websites, email & rich media campaigns) for Lexus, Lionsgate Entertainment, Paramount Pictures, Universal Pictures, Saatchi & Saatchi, and Team One Advertising.• Scoped all projects (goals, deliverables, and schedules) with development and creative teams, created and maintained schedules, managed internal and freelance resources, and managed client expectations.• Oversaw all projects from conception through technical implementation while contributing to the overall quality of the project deliverables and performed extensive quality assurance tests.• Ensured the proposed creative concepts were produced within client-specified timeframes and budgets.• Was the main point of contact for all project related matters.• Held weekly status meetings and authored weekly status reports and invoice reports.

Santa Monica, Ca

SUMMARY• Clients: HGTV, Food Network, Nickelodeon, EXATV, and WATV• Projects: Commercials, promos, and show packagesDETAILED EXPERIENCE• Produced live-action commercials, promos, and show packages with clients such as HGTV, Food Network, Nickelodeon, EXATV and WATV.• Served as main point of contact with clients, internal creative resources, and freelance crew members from project inception to completion; worked closely with creative teams and crewmembers to provide client feedback.• Anticipated client and creative team needs; managed client feedback/expectations, calendars, technical specifications, and deliverables to ensure projects delivered per client expectations.• Helped scope incoming projects, maintained production schedules, managed internal resources, facilitated production meetings, created calendars, and maintained budgets.• Created and maintained secure client login sites for project review.

Venice, Ca

SUMMARY• Clients: McDonald's, GE, BBDO, TBWA\Chiat\Day and Ogilvy• Projects: Television commercialsDETAILED EXPERIENCE• Assisted the production of television commercials for clients such as McDonald's, GE, BBDO, Ogilvy, and TBWA\Chiat\Day.• Booked and coordinated talent, vendors, crew and production staff; obtained insurance certificates.• Budgeted and reconciled petty cash, processed invoices, check requests, and time cards.• Created and maintained production schedules, call sheets, move maps, wrap books, and generated per commercial breakdowns.

Los Angeles, Ca

SUMMARY• Clients: Universal, AOL, Focus Features, Hitachi, Saturn, Lexus• Projects: Websites, rich media and banner campaignsDETAILED EXPERIENCE• Managed small to medium size interactive projects (websites, rich media and banner campaigns) from inception to completion for Universal, AOL, Focus Features, Hitachi, Saturn, and Lexus.• Assisted the management of work flow and time lines, prioritized jobs, distributed daily tasks to creatives, and maintained client and freelance rosters.• Created and maintained client development sites for all interactive projects, including updating comps and flash motion tests.• Performed quality assurance on all interactive projects, checked all spec requirements, wrote and executed test scripts, and submitted bug reports.• Administered departmental time management system; provided weekly time reports to executives.

Los Angeles, Ca

SUMMARY• Clients: WB Telepictures, The Oxygen Network, Loud Records• Projects: TV appearances and eventsDETAILED EXPERIENCE• Coordinated production for TV show appearances and events with clients such as WB Telepictures, The Oxygen Network and Loud Records.• Maintained direct contact with clients and represented the company at weekly networking events.• Implemented and maintained successful bi-monthly online newsletter that connected the company with potential and current clients.