Ella Ko Email & Phone Number

대한민국 경기도

• Established E-commerce presence of lifestyle brands; Blanka(Bedding), Somsompet(Dog toys), Bleuet(Jewelry)
• Distributed living products via E-retailers such as Naver, Coupang, Lotte On and etc.
• Executed entire process of sales; from product upload to marketing
• Directly managed various marketing methods including SNS, Naver Ad, Viral channels

대한민국 서울

• Set up and managed commerce B2B/B2C sites 'K-Members' and 'Market85'
• Involved in B2C platform 'Market85' renewal launching project; Backoffice system building, UI/UX development, Debug server tests
• Defined systematic functional requirements and set up site policies
• Stock level control of PB products (Educational materials, Food, Home appliances, etc.)
• Developed 19 new B2B vendors to acquire new products align with corporate portfolio.
• Sales management by vendor accounts / research and adapted market trend

Seoul, South Korea

• Opened Hyundai Online Duty-free Store in Nov.2018
• Managed non-apparel categories (Watch/Jewelry), 94 brands, approx.14,000SKU in total including Tag Heuer, Montblanc, Swarovski
• Set up policies and tested systematic application; Online store front/back-office programs, product operation policy by accounts and product category
• Achieved 9.7million dollars in category, which met 312% of 1st year sales plan.
• Set up promotional activities; i.e. Time Sale, Seasonal Markdown, Editorial presentation
• Renewed categorization to ensure the best possible customer usability and onsite experience

Seoul, South Korea

• Opened Doota Duty-free in May.2016
• Launched and managed brands watch & boutique brands on-line, approx. 180 brands in total
• Managed 18,279 products in F&A Category out of 31,000 products in total by end of 2016
• Managed sales and profit, planned and executed promotions to boost sales - Ex. GWP, Coupon, Discount, Collaborative Advertisement
• Developed 5 exclusive global fashion brands; i.e. Karen Walker, Illesteva, Baby banz

Shanghai, China

• Launched a seller store in Chinese E-commerce platform ‘Taobao’
• Sourced and sold 102 SKU of Korean clothes at initial stage, attained 30,000 RMB in '14
• Developed offline selling channel, collaborated with local stores in Shanghai

Seoul, South Korea

• Budget / product plan of $5.3 million at cost in the year of 2014
• Evaluated and monitored dispatch by stores; to control target cost and sales level
• Sales report on regular basis – Daily/Weekly/Monthly/Season/Half-year
• Closely communicated with Australian HQ, Chinese manufactures

Gyeonggi, South Korea

• All functions as HR generalist, solely assigned Compensation and Benefits.
• paychecks to employees, reported taxation, national insurances, pension, Salary negotiation
• General HR; Labor law, Legal documents management, Recruitment
• Administrative: Budgeting, E-HR system handling, SAP HR

New York, USA

Managed online banner advertisements, analyzed data statistics

Certificate In International Business

Exchange student in ISM Dortmund, Germany

Bachelor Of Business Administration (B.B.A.), Business Administration

Activities and Societies: YLC (Young Leader's Club), UNEP (United Nation's Environmental Programme)