Creating Category Sell-in Stories- Helping you get retailers excited about your brand, and get your products on shelves!- Utilising data and insight to help brands create compelling category-led stories. Category Strategy- Developing actionable category strategies, with compelling stories to bring retailers on the journey.Category Management Training & Development- Facilitating insightful and engaging training courses for all levels of experience.Your… Show more Creating Category Sell-in Stories- Helping you get retailers excited about your brand, and get your products on shelves!- Utilising data and insight to help brands create compelling category-led stories. Category Strategy- Developing actionable category strategies, with compelling stories to bring retailers on the journey.Category Management Training & Development- Facilitating insightful and engaging training courses for all levels of experience.Your Virtual Category Team- Analysing market data - from macro insight to detailed performance information.- Generating clear growth opportunities and action plans for clients to deliver against. Show less

Generating Strategic Insight for Global Health & Beauty Channel: - Leading research to better understand the nuances of Health & Beauty retailers across the world.- Generating insights to understand how to win in white space opportunities within the broad world of Health & Beauty.- Leveraging category and shopper insight to unlock category drivers in partnership with key markets and customers.Upskilling Global Health & Beauty Community in Shopper & Category Insight-… Show more Generating Strategic Insight for Global Health & Beauty Channel: - Leading research to better understand the nuances of Health & Beauty retailers across the world.- Generating insights to understand how to win in white space opportunities within the broad world of Health & Beauty.- Leveraging category and shopper insight to unlock category drivers in partnership with key markets and customers.Upskilling Global Health & Beauty Community in Shopper & Category Insight- Creating and deploying a structured programme of events to upskill Health & Beauty teams across the world.- Leveraging insights from agency partners and competitor intelligence to action the best intelligence from outside the Unilever organisation.- Driving visibility of internal Insight to ensure the team can utilise Unilever’s in-house expertise. Show less

Generating Cross-Category Strategic Insight for UK & Ireland: - Working with various agencies to better understand our consumers and the channels that we operate in, creating strategic insight and opportunities across Unilever’s many categories.Business Partner to Customer Development Leadership Team:- Building partnerships with Customer Directors to understand the needs of our customer facing functions.- Creating insight to influence retailers through strategic knowledge of… Show more Generating Cross-Category Strategic Insight for UK & Ireland: - Working with various agencies to better understand our consumers and the channels that we operate in, creating strategic insight and opportunities across Unilever’s many categories.Business Partner to Customer Development Leadership Team:- Building partnerships with Customer Directors to understand the needs of our customer facing functions.- Creating insight to influence retailers through strategic knowledge of market and shoppers.- Upskilling Customer teams to access their own data and create their own insight.Project lead for UK & Ireland consumer closeness:- Creating and deploying calendar of events to generate awareness of the needs of different consumer groups.- Establishing monthly consumer sentiment tracker and bringing to life thoughts and feelings of our consumers.- Training full marketing department on how to effectively engage participants in consumer connects. Show less

Leading Hair Category Management team: - Developing and deploying the Hair Category Strategy internally and with retailers.- Leading team responsible for managing retailer relationships, range reviews and day-to-day insight.- Understanding impact of retailer promotional strategies and influencing to improve performance and profitability.Utilising my experience outside of my day-to-day role:- Capability lead for the wider Category Management function.- Project lead… Show more Leading Hair Category Management team: - Developing and deploying the Hair Category Strategy internally and with retailers.- Leading team responsible for managing retailer relationships, range reviews and day-to-day insight.- Understanding impact of retailer promotional strategies and influencing to improve performance and profitability.Utilising my experience outside of my day-to-day role:- Capability lead for the wider Category Management function.- Project lead for “Core of the Core” - ensuring Top 130 SKUs across full Unilever portfolio deliver growth through distribution, availability and off shelf feature.- Category Management lead for Drugstores channel, working with Boots & Superdrug to develop their strategies. Show less