Marella Olgado Email & Phone Number

Los Angeles, Ca, Us

Reborn is an independent creative + media agency based in Sydney, Australia.

Australia

Campaign and Brand Management- Led high-impact digital projects and campaigns across 28 diverse industry verticals so far, including FinTech, Consumer Packaged Goods, and Government services, managing substantial budgets and driving significant results.- Collaborated with C-level executives, external clients, and cross-functional teams to optimize campaign performance and ensure alignment with business objectives.

United States

Clients: FizzBuzz Studios (2D&3D Animation)TreeActivPositioning & Messaging- Developed Amazon e-marketplace focused campaigns to increase brand awareness and sales conversions across global marketplaces including US, UK, APAC, Canada, Singapore, and Japan- Strategized and optimized product listing images and A+ content utilizing high rated keywords derived from shopper’s buying behavior and persona

Manila, National Capital Region, Philippines

Product Marketing - Successfully implemented a comprehensive digital and offline system for retirement fund claims processing, significantly improving efficiency while reinforcing the fund's marketing efforts and corporate brand image.Business Insights- Demonstrated strong relationship-building skills by establishing and maintaining vital communications with international private wealth management partners, including prestigious institutions such as Morgan Stanley Singapore and Bank of Singapore.

Philippines

Leadership - Directed company’s first digital marketing arm, spearheading successful campaigns advocating for innovations of EdTech in the Philippine Education industryProduct Marketing / Go-to-Market Strategy- Developed, conceptualized, and produced market analysis for Philippine education landscape demand of SaaS based Learning Management System tools- Expertly leveraged data to create and execute LMS products and digital services brand building strategies and campaigns- Spearheaded special projects such as the International Conference on Teacher Education, successfully attended by 1,500 international delegates from Southeast Asia and APAC region; and implemented a 360 brand campaign called “Inspiring Education” that supports sustainable education growth for the Philippine education industry.Marketing Strategy Development- Managed integrated marketing strategies for global publishing brands including McGraw Hill Education, Houghton Mifflin Harcourt, Marzano Research, Edinumen Editorial, and Cengage LearningDirected and managed copywriters, creatives, graphic designers, and third-party web developers for successful LMS promotional delivery

Manila, National Capital Region, Philippines

Market Research - Acquired information from the ongoing construction projects across Australia through outbound calls and sending emails to relevant contacts.- Managed and updated a portfolio containing various construction projects all over Australia using in-house CMS tools.