Ella Vennice G. Email & Phone Number

Dubai, United Arab Emirates

• Engagement lead and lead strategist for a major account
• Leads end-to-end marketing & brand strategy for sovereign funds, ministries & authorities, & real estate corporations across United Arab Emirates, Kingdom Of Saudi Arabia, India, & Morocco.
• Designs proprietary tools and methodologies (IPs) for programs including Brand Audit, Brand Architecture, Brand Activation, Strategic Partnership, Communication, & Marketing StrategyMAJOR CLIENT CONSULTANCIES
• KSA - ROSHN | A PIF Company
• KSA - Public Investment Fund | The Rig
• KSA - Public Investment Fund | SAFE I سيف - National Security Services Company

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Led Strategy Consulting practice from IP development, methodology creation, and project management.
• Led creation and rollout of internal strategies for organization, including value proposition, new products & services, branding, marketing & communications, capability building, and operational excellence.MAJOR CLIENT.
• Government Program – organizational implementation of a joint program with the Government of Abu Dhabi
• Customer Experience – strategy advisory across Development, Education, Retail and Hospitality portfolio; at both Group and portfolio level
• Customer & Communities – strategy and communications advisory for CX transformation, change management, experience design, and capability building

Dubai, United Arab Emirates

• Engaged with Consumer and FMCG brands for brand activation and campaign opportunities with Dubai Food FestivalMAJOR CLIENTS ONBOARDED:
• Uber Eats
• National Food Products Company - Lacnor

Dubai, United Arab Emirates

• Strategic Alliance and Partnership in Events and Major Campaigns: Dubai Festivals and Retail Establishment and Dubai Tourism for Dubai Food Festival
• Created sustainable and integrated marketing plans combining: Brand Management, Customer Engagement Pillars, Digital Content, and Shopper Marketing Strategies for clients including global tech leader Uber Eats, and the.
• Account management - from Conceptualization, Programming, Implementation, Reporting, through Analysis - to maximize ROI including Sponsorship Benefits, Media Mileage, Consumer Engagement, and Expanded Target Market Reach
• Built and executed creative strategies across campaign marketing mix: Media Buying, Experiential Marketing, Product Trials, Digital Media, Social Media, Endorsement, PR
• Developed Consumer Engagement Strategy for various industries including Airlines, Mobile, Electronics, FMCG, Kitchen Appliances

• Led corporate rebranding across integrated platforms, including marketing and advertising materials, that positioned the company as a forward-looking global brand.
• Achieved 20% Month on Month Growth through Strategic B2B Marketing Programs, Bid Management and Partnerships across industries, including Retail Business, Trade, Construction, and major rojects in the region.
• Connected with agents, airlines, and shipping lines across the company's global network - leveraging opportunities to work together for profitable synergies.
• Launched CNS Logistics’ first mover advantage as a Federal Tax Authority (FTA) - Approved Excise Warehouse in the UAE, during the introduction of excise tax in the region.
• Automated manual processes like procurement, information chain, and e-booking, increasing information visibility, shortening sales funnels and turnaround time, and providing customers with a convenient one-stop shop.
• Led digitization of core processes and logistics operations, that was sold to clients as a unique added service.

Dubai, United Arab Emirates

• Pioneered and managed branding and communications for TruKKer.ae - including Business Plan, Marketing & Sales Strategy, Architecture, Creative Communications, and Media Content across all digital platforms - hugely.
• Managed Investor Communications, and designed Business Pitch Decks and Investor Reports, central tools in achieving TruKKer’s $1.4M Seed Funding Investment.
• Created press releases successfully published on major publications: Gulf News, Entrepreneur Middle East, Forbes Magazines’ 100 startups in the Arab World 2017, and a magazine cover on PMV Middle East.
• Established Performance Marketing Channels, and Optimized Landing Pages through data-driven Front-End Interface Design and Effective Content, resulting to a 60% conversion rate and a conservative 20% bounce rate from.
• Developed Online and Offline Lead Generation Tools from scratch, including Sales Funnels, Lead Qualification Tool, Nurturing and Follow-Up Strategy.
• Managed Partner Programs, including homegrown real estate giants Better Homes and Property Finder, and UAE’s biggest classifieds marketplace, Dubizzle.

Philippines

• Correspondent for the national television coverage of Panagebenga, one of the most celebrated festivals in the Philippines
• Worked with the production team to plan run sheets

Baguio City

• Newscaster for Sky Cable’s regional evening newscast
• Coordinated with the production team on all phases of video production for the network’s evening newscast, from planning to script sequencing
• Researched and developed stories that reflected the sensibilities of Sky Cable