• Managed three large-scale overseas exhibitions in the US, UK, and China, overseeing logistics and conducting on-site market and user surveys while leveraging fluent English skills to drive sales and engage stakeholders.• Streamlined operations by developing an in-house workflow, reducing team communication time by 10% and enhancing overall productivity.• Contributed to in-house SaaS product development through leading UX research and service blueprint construction, facilitating cross-team and stakeholder communication.• Demonstrated multitasking abilities by liaising with 11 suppliers while addressing customer service and technical support needs.

Goons Design specializes in mobile app and website design.• Managed projects for web and mobile app development across IoT, FinTech, travel, and AI sectors.• Defined key user flows for redesigning a FinTech app with over 15.5 million members(as of 2023), enhancing user experience through data-driven insights.• Designed internal workflows and meeting strategies that improved cross-functional communication efficiency.

• Led product strategy and conducted UX design, successfully reformed the course selection website of National Taiwan University, benefiting over 30K students with a faster, smoother, more efficient course selection experience.

Encore is the Interest-Based Social Network for Pre-Millennials• Led the website reformation project at Encore, implementing an expansion strategy that increased market reach and app registrations while introducing a scalable backend system that saved the annual budget on the website by 40%.• Collaborated with stakeholders to enhance brand identity through the creation of brand guidelines, logos, banners, business cards, and proposal presentations, ensuring consistency and recognition.

• Hosted a campus sharing event with over 100+ participants and conveyed the company culture of Microsoft through creative social media posts.

• Conducted user interviews and needs assessments to reform internal workflow systems, directly supporting ongoing research efforts.• Established UX interaction guidelines that reduced communication costs by 20% and improved work efficiency.• Designed user flows for a financial website, simplifying complex processes and ensuring quality control.

• Collaborated with cross-functional teams to propose creative solutions, constructed user flows and wireframes, and redesigned legacy APP product structures in just 3 months.• Developed a scalable website design system that enhanced the client’s digital experience.

• Assisted in building flow charts and prioritizing product functions for Cathay Health Management App.• Created wireframes and campaign materials for the FinTech products, Besafe, an insurance platform.