- Supported digital + public relations strategy to enhance brand image and increase retail and ecommerce sales- Worked with merchandising team to ensure cohesive messaging delivered in tandem with seasonal buys- Assisted with seasonal launches and showroom merchandising techniques.- Helped manage SKU data and supported updates to the website as needed.- Participated in team creative brainstorms and process optimizations

- Executed day-to-day digital marketing initiatives including, email/SMS, community management, paid search, copywriting, and promotional support.- Creatively capitalized on the real-time digital storytelling of cultural moments aligned with Fashion Mentor across blogs, social channels, and sponsored events.- Planed and wrote copy for Fashion Mentor's podcast "The Fashion School Dropout"

- Built and implemented cross-channel digital marketing strategies, processes, capabilities and insights to drive community engagement.- Managed editorial calendar, contributed to blog writing, and monitored online presence.- Advised paid media strategy of Facebook Ads, Google Ads/other channel-specific platforms, and drove decision-making around key KPIs and forecasts.- Monitored industry changes and translated those into actionable recommendations

- Helped articulate story telling through the creative direction of styling and design of all brand and marketing materials including but not limited to: creative campaigns, editorial campaigns, video content, social content, marketing and email communications, direct marketing pieces, packaging and more.- Worked alongside project managers on workflow of the entire production process (pre-production, production, and post-production) for creative and ecommerce campaigns.- Worked with founder to hone visual identity and tone of the brand, creating standards and processes to ensure consistency in the look and feel of creative works.- Monitored online presence, SEO, and client relations to build brand awareness, while driving traffic and hitting key KPI + revenue targets.