Elle Rogers Email and Phone Number

-Developed and executed impactful marketing campaigns for assigned books, including conducting market research and devising creative ways to reach intended audiences. -Composed key messages and selling points to contribute to book positioning, sell in, and sell through. -Wrote book descriptions and assisted with metadata optimization. -Served as primary marketing liaison for assigned authors and collaborated with authors to leverage platforms and contacts. -Collaborated with designer, publicist, digital marketing specialist, to drive timely, consistent, and impactful campaign execution, engaging print and digital channels. -Executed organization, layout, and design of seasonal catalogs to effectively represent imprint to trade and core markets.

—Created and managed marketing and publicity campaigns for general reader books for Westminster John Knox Press (15-20 books per year) —Secured publicity coverage across platforms including print and online magazines and review outlets; interviews on TV, radio, and podcasts; and speaking appearances at bookstores and signings and industry-related conferences. —Served as product manager during book development process, coordinating with editorial, production, and design departments to deliver polished products with coherent marketing strategies to meet sales projections. —Evaluated book proposals, completing profit & loss statements and generating market analyses to determine books' sales potential. —Managed online campaigns, both paid and unpaid, using Facebook, Twitter, Instagram, Amazon Ads, and Google Adwords. —Wrote marketing copy for print ads, email blasts, and press releases.

—Evaluated prose manuscripts for agent representation and prepared reader reports with developmental recommendations and comparison titles.—Scouted emerging writers in literary journals and through prizes and pitched them to agent for potential representation.—Drafted editorial letters to authors after evaluating manuscripts for developmental improvement. —Provided edits on macro and line level to synthesize and clarify writing with focus on character, plot, dialogue, theme, tone, etc.

—Prepared media mailings for galleys and ARCs, maintained media contact list through CRM, and compiled sales kit for distributor.—Ran social media campaigns for events and book releases. —Created marketing budget for 2018 catalogue. —Updated and maintained social media including website and blog via Squarespace. —Supported selection process for annual book prizes by evaluating prose and poetry manuscripts and preparing reader reports. —Promoted titles during tabled events and coordinated merchandise giveaways.

—Served on editorial team and attended bi-weekly meetings to assign and manage reader submissions, including drafting editorial responses and soliciting potential contributors. —Facilitated class discussion determining bi-annual journal run order, layout, table of contents teasers, pull quotes, and front and back cover blurbs.—Served as fiction reader via Submittable and nonfiction editor for 5 issues of journal.

—Scheduled student staff of 25 for event production, management, and technical support for university ballrooms and meeting rooms (hosting 8,000+ events/yr). —Collaborated with management team handling disciplinary actions, checking clock-in rates and hours, and attending weekly staff meetings including interviewing and hiring of new employees. —Designed and launched employee incentive program.

—Designed target media kits for 150+ outlets and helped establish visual design cohesion across materials including tip sheet, reading guide, author website, and tour promotions.—Managed and submitted title contest submissions.—Coordinated promotions and staffed booths for author book signings at the annual Association of Writers and Writing Programs (AWP) conference and the North Carolina Writers' Network Conference.