Lauren Degeorge Email & Phone Number

New York, Ny, Us

Paris, Ile De France, Fr

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to create value at the intersection of technology and experiences to connect brands and people, as well as to provide scaled access to the digital capabilities of the Groupe in service of our clients.

Paris, Ile De France, Fr

Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only strategic organization able to leads its clients through their business transformation journeys, anywhere in the world.

New York, Ny, Us

Hi-ARTS empowers artists to develop bold new works while creating a lasting and positive impact on their communities. A leading organization within the urban arts movement, we are developing and producing new works of performance and visual art, providing a platform for artists, and creating educational and community programs that connect to and expand the audience for urban arts. Hi-ARTS has built a reputation in New York City and nationally as a vital incubator for multidisciplinary work. Hip-Hop, street and graffiti art, and spoken word all have a home at Hi- ARTS, which has led the way in elevating these art forms through festivals, presentations and curation.

New York, Ny, Us

- Client Services Lead on Social agency of record (AOR) account for Samsung Mobile - Our dedicated, 60+ person team manages day-to-day community engagement and content strategy, design and copywriting, measurement and optimization across the brand’s US Instagram, Twitter, Facebook channels.- Our remit for Samsung Electronics America (SEA) also includes product campaign launches; influencer management and activations; photo and video shoots; event programming and management; affinity group activations.

New York, Ny, Us

-Notable clients: Godiva, Cartier, Marc Jacobs, Bed Bath & Beyond, Giant Eagle, Michael Kors, Diesel, Pilot Flying J-I lead accounts providing brand, customer experience and transformation strategy; user experience, visual and physical design; omnichannel technology implementations; search, social and content marketing.-My multi-million-dollar book of business spans 3 continents and 100+ people across strategy, creative, technology, account & program management, finance & operations.Client leadership experience:-Godiva: global brick-and-mortar customer experience strategy, including physical architecture and installation designs; godiva.com redesign and back-end upgrade resulting in 12% increase in conversion; holiday social and content marketing campaign strategy and execution; digital B2B system overhaul. -Giant Eagle: development of a new mobile app for the brand's fuelperks!+ loyalty program from concept to launch.-Marc Jacobs: marcjacobs.com redesign and commerce platform overhaul; user testing; omnichannel and internationalization website enhancements.Company leadership experience:-Nominated in 2015 & 2016 for Global IMPACT Awards for Client and Company & Culture Impact-Member of 14-person NY Office Leadership team under direction of regional President-Steering Committee lead for NY Chapter of Women's Leadership Network-Global Culture Conductor, and member of local Culture, Community & CSR team-Published article: "The Luxury Brand Website: Tactical Recommendations"

Seattle, Washington, Us

-Clients: Starwood Capital Group, Kimberly-Clark, Morgans Hotel Group, Michael KorsClient leadership experience: -1 Hotels: launched new hotel brand through content-driven commerce site-Baccarat Hotels: led brand and customer research focused on behaviors of the global 1%-Kimberly-Clark Professional: redesigned KCProfessional.com B2B siteCompany leadership experience:-Won 2012 Global Hero Award for strategic contributions to business & culture-Published article: "On Anonymity & Accessibility"

New York, Ny, Us

-Clients: The New York Palace, JW Marriott Indianapolis, White Lodging Services, Accor Hotels, Malibu Beach Inn, Pacifica Hotel CompanyClient leadership experience:-Managed 10 account managers & oversaw work on behalf of 70+ hotel & restaurant clients with budgets ranging from $40,000 to $1+ million per year.-Managed award-winning digital marketing & website design projects with an average ROI per client of 2,200%.-Budget planning, strategy development & campaign management, analysis & reporting-Website & search engine optimization (SEO), local & search engine marketing (SEM), inbound linking-Copywriting, social & community management, email marketing, SMS/MMS marketingCompany leadership experience:-Created & implemented numerous standard operating procedures: client revitalization, new employee training, website & marketing campaign auditing, blog management & optimization, etc. -Published work: The 2012 Do’s & Don’ts of Hotel Distribution; The HeBS Perspective: Lessons from the TripAdvisor & Google Controversy

-Prepared Expats, a new TV pilot created by FCF, to be distributed: wrote English collateral copy, conceptualized trailer, pitched international buyers, translated French language assets into English-Obtained exclusive interviews for upcoming FCF documentaries, notably: Hugh Hefner, Harry Belafonte & Sylvia Miles-Copy edited Van Gogh’s Ear, Vol. 6, a compilation of English-language poetry published by FCF

-Promoted PS Broadway & Acte II Programs-Attended & organized performers' rehearsals-Helped young performers prepare for various events, including the Rockefeller Center Christmas Tree Lighting

-Concepted & executed traffic-driving marketing strategies using blogging, inbound linking & online forum postings-Launched & managed the official Facebook Fan page & MySpace page for the company

-Promoted student theatre workshop via email marketing, direct mail & online forum postings-Communicated with existing & potential clients in French & English-Translated marketing materials from French into English

-Promoted off-Broadway shows using the playhouse’s official website, press outreach & print collateral-Co-directed "Going Up?", a lucrative one-act, and marketed the production to press & consumers-Managed customer relations & operations, including ticket sales, space rentals, usher scheduling-Worked side-by-side with top industry professionals: Dan Lauria, William Mastrosimone, Ted Greenberg & Darren Lee Cole

B.S. Cum Laude, Communication (Advertising), French Language & Literature

Full-Time Courses & Internship

Education record