Eliza Ferguson Email & Phone Number

Auckland, NZ

New Zealand

Highlights:- Creating the strategy for, building and launching a customer lifecycle engagement program, including email preference centre, abandoned cart program, product specific nurture programs, personalisation and reviewing for continued optimistion.- Smashing email performance benchmarks for FY24 (average email open rate of 38.2%, against industry.

New Zealand

Highlights:- Leading the Bonus Bonds wind up direct marketing communications and ATL marketing campaign. - Creating and optimising the MFL and SIL Funds marketing strategy.- Leading the 2022 ANZ KiwiSaver Government Contributions campaign. - Managing all direct marketing communications for the Private Bank, Advisory and MFL & SIL portfolios.- Leading the.

Auckland, New Zealand

Highlights:- Working on the Mr Humfreez marketing campaign which won a Gold Axis Award in 2020 and Best Marketing Campaign in the RFI Banking Innovation 2020 Awards.- Optimising the customer journeys on the ANZ Home Loans section of the ANZ website, including the Building & Renovating, Pay Off Faster and Home Buyers journeys and seeing the application.

Auckland, New Zealand

Highlights:- Leading the International Money Transfer Join campaign which exceeded our growth objectives by almost 20%.- Leading the FastPay 2 migration smoothly with no delays (in a portfolio where all previous campaigns had experienced significant delays).- Developing and implementing a comprehensive marketing strategy for the Specialist Sector to.

Auckland, New Zealand

Highlights:- Creating social media guidelines, policy, strategy and a framework for clients.- Setting up social media pages for clients. - Loading planned content to Hootsuite across multiple social channels in line with framework for clients. - Reporting and monitoring of clients social activity.- Managing business finances through MYOB.

Auckland, New Zealand

Highlights:- Proposing and creating first ever marketing automation nurture campaigns for Corporate Traveller New Zealand to enhance customer experience and retention. - Setting up and managing the social media pages for Corporate Traveller and FCM New Zealand.- Managing the rebranding of Corporate Traveller in New Zealand.- Creating and launching the new.

Auckland, New Zealand

Highlights: - Working on the creation and launch of the NZME. advertiser website in UberCMS.- Optimising the NZME. advertiser trade newsletter to achieve industry leading open rates and CTR.- Setting up and running the NZME. Digital Services social media pages.- Planning and managing NZME.'s Oscars advertiser event.- Organising and set up of various.

Auckland

Highlights: - Selling a full page advert when the sales team were all out at lunch!- Setting up a report to monitor and report on competitor activity.- Improving processes, forms and procedures to maximise team efficiency.

Auckland, New Zealand

Highlights: - Assisting with the Career12 and Viva15 campaigns.- Managing and developing email databases and composing and sending out advertiser eNewsletters.- Developing and maintaining advertiser website content using the CMS.

Auckland, New Zealand

Highlights: - Assisting with the coordination and execution of Halloween and Night Rides event.- Building CRM for email marketing and direct mail campaigns.