Highlights:- Creating the strategy for, building and launching a customer lifecycle engagement program, including email preference centre, abandoned cart program, product specific nurture programs, personalisation and reviewing for continued optimistion.- Smashing email performance benchmarks for FY24 (average email open rate of 38.2%, against industry standard of 21.36% and average email CTO rate of 3.6%, against and industry standard of 2.13%)- Leading website SEO and customer insight optimisations to rank #1 in NZ and #5 in Australia for travel insurance by end of FY24.- Leading and implementing TrustPilot partnership, improving star rating by 2.5 stars in a little over 6 months.- Developing content and social marketing strategies, as well as standing up and leading quarterly content forums and SC group collaboration sessions.- Leading the implementation of Intelligence Bank DAM and approval workflow solution, including building and continually optimising briefing templates and creating additional workflows. - Leading a high performing team.

Highlights:- Leading the Bonus Bonds wind up direct marketing communications and ATL marketing campaign. - Creating and optimising the MFL and SIL Funds marketing strategy.- Leading the 2022 ANZ KiwiSaver Government Contributions campaign. - Managing all direct marketing communications for the Private Bank, Advisory and MFL & SIL portfolios.- Leading the December 2021 Default KiwiSaver transfer direct marketing communications.

Highlights:- Working on the Mr Humfreez marketing campaign which won a Gold Axis Award in 2020 and Best Marketing Campaign in the RFI Banking Innovation 2020 Awards.- Optimising the customer journeys on the ANZ Home Loans section of the ANZ website, including the Building & Renovating, Pay Off Faster and Home Buyers journeys and seeing the application participation rate in one section almost double within 6 months of launch.- Leading the Construction Home Loans marketing proposition and winning an award for Best Use of Insights. - Leading the Pay Off Faster Home Loans marketing proposition and becoming a SME.- Leading the launch of the Renovation Calculator in partnership with CoreLogic from a marketing perspective. - Launching the Home Buyer Journey direct marketing programme.- Optimising the marketing for the Property Unlocked workshops despite having budget cut.- Developing and optimising formal process documentation for a paint-point of the ANZ Home Loans team and reducing turnaround time from 2-3 days to half a day.

Highlights:- Leading the International Money Transfer Join campaign which exceeded our growth objectives by almost 20%.- Leading the FastPay 2 migration smoothly with no delays (in a portfolio where all previous campaigns had experienced significant delays).- Developing and implementing a comprehensive marketing strategy for the Specialist Sector to resounding positive feedback. - Leading the Expensify partnership from a marketing perspective.- Optimising the marketing for the Business Banking Workshops and significantly increasing the quality of registrations to achieve our best attendance rates ever.- Refreshing the Rural section of anz.co.nz to align with research and stakeholder feedback.- Owning the direct marketing communications for Business and Commercial & Agri portfolios.

Highlights:- Creating social media guidelines, policy, strategy and a framework for clients.- Setting up social media pages for clients. - Loading planned content to Hootsuite across multiple social channels in line with framework for clients. - Reporting and monitoring of clients social activity.- Managing business finances through MYOB.

Highlights:- Proposing and creating first ever marketing automation nurture campaigns for Corporate Traveller New Zealand to enhance customer experience and retention. - Setting up and managing the social media pages for Corporate Traveller and FCM New Zealand.- Managing the rebranding of Corporate Traveller in New Zealand.- Creating and launching the new Travel Club website.- Launching the Stage and Screen brand in NZ.- Creating content to drive website traffic for lead generation.- Working closely with the Corporate Traveller offices nationwide and creating the tools to successfully improve the ROI of their local store marketing, including setting up the first nationwide campaigns they could leverage.

Highlights: - Working on the creation and launch of the NZME. advertiser website in UberCMS.- Optimising the NZME. advertiser trade newsletter to achieve industry leading open rates and CTR.- Setting up and running the NZME. Digital Services social media pages.- Planning and managing NZME.'s Oscars advertiser event.- Organising and set up of various NZME.'s advertiser booths at trade expos including organising the activation activity.

Highlights: - Selling a full page advert when the sales team were all out at lunch!- Setting up a report to monitor and report on competitor activity.- Improving processes, forms and procedures to maximise team efficiency.

Highlights: - Assisting with the Career12 and Viva15 campaigns.- Managing and developing email databases and composing and sending out advertiser eNewsletters.- Developing and maintaining advertiser website content using the CMS.

Highlights: - Assisting with the coordination and execution of Halloween and Night Rides event.- Building CRM for email marketing and direct mail campaigns.