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Sauce Creative Group is a strategic creative agency, established in 1996 and born in action sports. Our tagline is "Let's Get Uncomfortable" because we believe complacency is the enemy. Our mission is to kill boring by helping brands find and reveal their most provocative parts. Capabilities include:Creative Strategy· Brand Strategy· Competitive Analysis· Market Plan Development· Marketing Execution· PartnershipsCreative Execution· Consumer Experience· Campaign Creative· Motion Graphics· Content Creation· Branded product· Corporate Identity · Digital/Social · Copywriting Clients Include: Nike, Hurley, Red Bull, Sector 9, Skullcandy, New Balance, Global Rally Cross, ESPN, Hobie, Nintendo, Disney, Arbor Collective, TVG, Fox Sports, Armada, Teva, Vans, Osiris, Toyota, and Coca-Cola.saucecreativegroup.com

*Developed and directed the partnership program for the Red Bull Signatures Series, a 12-month global action sports event series with 35 hours of original content on NBC Sports and NBC Sports Networks. Oversaw over $4 million in contractual sponsorship deliverables across 24 national events on-air, onsite, and online.*Led media strategy for the Lucas Oil Pro Motocross Championship, recognized as the premiere motocross series in the world. Managed a five person cross-functional team, directed series marketing and social media initiatives, and oversaw a TV production that reached over 200 million homes worldwide.*Spearheaded relationships with over fifteen motocross series sponsors including Lucas Oil, Rockstar Energy, Red Bull, Etnies, Toyota, Oakley, Muscle Milk, Air National Guard, KTM, Makita, MXS Toys, Go Pro, Fuel TV, and various other endemic partners totaling over $7 million in revenue for the property.*Managed the joint venture partnership for the motocross series with MX Sports Pro Racing, oversaw a $15 million dollar operating budget, and set execution strategy onsite, online, and on-air with the goal of bringing the sport to the masses.*Oversaw the Gatorade Free Flow Tour, the world’s largest amateur skate, BMX, freeski, and snowboard competition and managed all aspects of the property including partner and agency relationships, sales, operations, and grassroots marketing.

*Managed Nike 6.0’s associate partnership at the Summer and Winter Dew Tours, oversaw a $2 million marketing budget, led all onsite, digital, and broadcast activation efforts, and collaborated with a ten person cross-functional team, ultimately leading Nike 6.0 to become a title sponsor and double their investment in the property.*Led a three person social media team for Alli, Dew Tour, and Gatorade Free Flow Tour, set overall company guidelines and strategy, developed sponsor partnerships, and created targeted engagement campaigns such as Tweet Your Face Off and That’s What She Shred for athletes, brands, and consumers which led to a 300% increase in fans and followers across the board in one year.*Developed the marketing strategy for the Gatorade Free Flow Tour, created dynamic grassroots initiatives such as the Park Revolution Program, which extended the Tour’s marketing power to individual parks and provided a robust and highly effective social media program that generated over 20,000 votes in three months.

*Spearheaded Nike 6.0’s first-year exclusive footwear and apparel sponsorship at all eight cities of the Summer and Winter Dew Tour, the brand’s largest and most extensive nationwide initiative to date. *Managed the event partnership with Alli, the Alliance of Action Sports, directed an eight person cross-functional team, led all on-site activation efforts including web production, and oversaw a $1.5 million marketing budget to elevate and drive the brand to the forefront of the teenage mass market.*Managed relationships with 60+ snowboard, ski, surf, wake, bmx, and motocross athletes, addressed contractual obligations, product needs, and acted as a key liaison to the marketing and development teams to ensure a consistent and premium brand experience.

*Directed the content, budget, and traffic growth of 13 action sport social networking properties including RyanSheckler.com, Sk8site.com, NateAdams.com, EddieWall.com, AdamJonesFMX.com, DaneReynolds.com, RyanNyquist.com, DaveMirra.com, BuckyLasek.com, TravisPastrana.com, RyanGuettler.com, JohnHopkins22.com, and ChadReedRacing.com*Created and produced the ultimate online fan destinations and web communities by collaborating directly with the action sport athletes, their agents, their sponsors, their content providers, and a web development team with associated ad revenue of $1 million in 2008.

*Managed key sponsor partnerships and marketing mix initiatives for the 2007 Vans Triple Crown of Surfing, the largest annual surfing event in the world.*Spearheaded a $750,000 grassroots marketing campaign throughout Texas and Florida to raise Vans’ brand awareness by way of local skatepark tours, in-store band collaborations, and print and online media promotions.

*Collaborated on the launch of the Planet Reef west coast tour for industry retailers, athletes, media representatives, and sponsors, helping to manage a $100,000 budget and raising valuable funds for Surf Aid.*Created a $5,000 sweepstakes and coordinated its promotion, legality, and logistics to drive web traffic, garner market analytics, and launch a new women’s line for Spring 2007.

•Selected to manage largest company acquisition to date. Successfully met revenue forecasts of $2 million, contracted five future expansion sites, and secured Nike camp product sponsorship within the first year.•Collaborated with a cross-functional team on the launch of Manchester United Soccer Schools in the United States. Secured sites, formulated guidelines, defined operating plans, and devised a $25,000 marketing strategy to introduce the brand to America.•Initiated the contract and sale of Nike Running and Soccer Camps, increasing long-term partnerships with universities and coaches by 60% and overall sales by 30%, nationwide.•Directed Web marketing and promotion to target youth consumers and boost online sales, resulting in a 15% increase in registration.•Led a team of three that developed extensive brochure content within the running, soccer, and surf programs to better establish a prominent Nike brand identity and drive overall profit margins to 30%.