Elle Ifill Email & Phone Number

Masterton, Nz

New Zealand

To assist and advise on building and delivering Inde's marketing strategy and related campaigns and activities, including internal and external projects.

Wellington & Wairarapa, New Zealand

Strategic planningSponsorshipMarketing & CommunicationsAccounting

Wellington, Wellington Region, New Zealand

Developing & overseeing strategic marketing & communications plans in-line with business strategies. I've worked with Microsoft ANZ, Inde Technology, Skellerup, NZX, Audika, British High Commission, Fidelity Life, JCDecaux, Nestle, RMBA & Yealands. I've managed national marketing & media campaigns for corporate, consumer and government organisations. My role includes:• Developing top-line marketing communications strategies based on business goals, building out short term & long term plans for campaigns, storytelling & product launches• Reviewing & analysing strategies & results (earned, paid, social, analytics) to provide campaign summaries, recommendations & considerations• Developing brand guidelines & key messaging pillars & ensuring consistency in-line with the brand in all internal & external marketing & communications.• Project & account management – from creating workback schedules to content timelines, managing advertising bookings & budgets, design schedules, campaign & content plans, & extensive event run plans• Content creation for multiple channels, interviewing clients/consumers to develop stories, case studies & media releases for websites, ads, eDMs, social media, earned media & paid media, annual report development, directing, storyboarding & overseeing creation of videos/animations, working with designers & production team to produce high quality content• Market research – drafting, distributing & monitoring surveys internally/externally to inform business tactics, work with digital team to ensure campaigns are aimed at correct target audiences, including tracking & testing to ensure a great ROI of rich data & leads for our clients• Digital & social - sourcing, negotiating contracts & working with social media influencers/agencies, creating eDMs, managing/maintaining websites & social media channels, building strong networks• Media – managing reactive & proactive media, issues and crisis management, creating earned & paid media strategies

Masterton, Wellington Region, New Zealand

• Review, develop and regularly update a marketing and communications strategy to assist with promotions for the college and hostel online, in print and broadcast.• Collaborate with staff to prepare and publish high quality content for promotions, marketing and communications for both the College and the Equestrian Academy.• Maintain an up to date and positive college profile in social and other media, as well as support the special character of the college.• Report regularly to the Board and Principal on promotions, marketing and communications activities.• Direct and manage advertising budgets.• Providing overall programme leadership to the Equestrian Academy, developing a strategic business plan - short term and long term.• Develop, grow, and promote the three programmes of the Equestrian Academy – the Performance Programme, the Community Programme and the Equine Studies Programme.• Planning, co-ordinating and managing our interschools dressage day event and the committee and sourcing sponsors for both the academy and our interschools dressage day.• Work collaboratively with other staff, tutors, coaches, parents and relevant organisations/stakeholders to provide high quality programmes and education.• Ensure the health, safety and wellbeing of students and horses in the Equestrian Academy.

Wellington Region, New Zealand

Social Savvy was created when the need for digital media was highly increased throughout lockdown. Utilising my experience, I worked with organisations on the following:• Developing and implementing marketing communications strategies.• Developing and implementing key brand messages and brand guidelines.• Developing and implementing digital advertising campaigns.• Providing event management and design and orchestrating product activations.• Designing and creating user friendly websites – basic pages and online stores.• Developing and managing SEO, Google AdWords and online advertising• Creating and building key stakeholder databases and designing and developing EDMs.• Developing and implementing social media strategies and managing these.• Creating and designing online content for social media channels.

Wellington & Wairarapa, New Zealand

Wellington & Wairarapa, New Zealand

Humankind is an employee experience & HR consulting business & Kin is a market disruptor in the recruitment world. I support both businesses’ growth, develop & implement marketing & communications strategies, & continue to grow & inform stakeholders (internally and externally) about brand messaging & growing profiles throughout the use of social media, traditional media – broadcast, print, & online media. Key elements of my role include:• Developing & implementing a strategic plan for Humankind & Kin's communications, marketing & brand presence to help with expanding markets & audiences.• Reviewing existing methods & developing plans & content for comms & marketing, including media relations, branded content, utilisation of social channels, websites, online presence, branded collateral, databases, EDMs, & preparing plans & reporting on key focus areas.• Project based work, facilitating messaging workshops to aid with content creation & branding messaging.• Growing & maximising databases, including timely updates on the websites.• Develop ideas in the organisation for newsworthy stories, developing & pitching media releases, & dealing with ongoing media enquiries & preparing statements for the Senior Leadership Team.• Monitoring, analysing & reporting key data, including social statistics, EDM statistics & media coverage, including EAV.• Identifying risks & opportunities & preparing plans for these.• Providing ongoing support with communications & design work for the team using Microsoft Office & Adobe Photoshop, InDesign, Illustrator & Premiere Pro.• Developing Marketing & Comms plan & content for the inaugural Employee Experience Awards (EX18), including social media, EDMs, website, sponsorship proposals & approaches, feedback surveys & designing & running, as Event Director, the awards evening for 150 people in Auckland. Including interviewing the winners for a blog series I put together & the promotional video which can be seen at www.exawards.nz

Wellington & Wairarapa, New Zealand

Independent Consultant specialising in communications and marketing. Strategic planner who consistently gets RESULTS! I like to focus on the short term and long term goals and develop a plan accordingly.My skills include:• Planning, developing & implementing communications & marketing strategies & public relations activities, both externally & internally & measuring their success• Overseeing development & implementation of support materials for comms, marketing, and public relations• Management & coordination of my team• Reporting to Directors & Senior Management Teams • Articulation of my clients’ desired image & brand positioning• Editorial direction, design, production & distribution of publications & advertorials• Coordinating media interest including regular contact with target media & appropriate response to media requests, including quotes for the media• Assisting with & conducting relevant market research - coordinating & overseeing this & monitoring trends• Sourcing brand ambassadors & negotiating contracts• Impeccable writing skills & an excellent command of the English language

Level 7, Simpl House, 40 Mercer Street, Wellington

Senior Account Manager in Communications & Marketing. Promoting and protecting people & organisations.I help organisations to have conversations that matter with the people who matter to them.I offer a wide range of communication & marketing services and am a specialist in raising the profile of my clients and their varying brands, based on my many different experiences over the years. I provide strategic comms & marketing plans and am able to use my communications skills to help transform your business. My journalistic instinct for what makes a good story will ensure you get access to some of the best contacts in the industry.Working at Acumen Republic has provided me with many valuable experiences, including working with the New Zealand media and government agencies. I provided services for a variety of clients including the Vodafone Foundation, Samsung, the Electricity Authority’s ‘What’s My Number’ campaign, Countdown Kids Hospital Appeal, Dimension Data, NZTA’s BikeWise, Registered Master Builders House of the Year and Apprentice of the Year.

15 Brandon Street, Wellington, 6011

I've always had a passion for Real Estate and have taken that one step further by becoming a Real Estate Agent in NZ. Using my vast knowledge and skills in Comms, PR and Marketing I am looking to take Real Estate to another level, whether buying or selling.My method is 'Simple', yet effective, hence my brand name 'Simple. Real. Estate'. I aim to make the process as simple and straight forward as possible whether buying or selling. This means no real estate jargon, just simple, straightforward, clear co-operation."Simple process - Real results"

Wellington New Zealand

Obtaining media coverage for the government funded initiative, KiwiSport (on behalf of Sport Wellington) and helping to convey the positive messages and investments they have made in the Greater Wellington region. I provided research and media releases for local newspapers regarding the various sports clubs and initiatives KiwiSport were involved in as well as contributing articles to the KiwiSport newsletter.Due to the success of the additional exposure achieved for KiwiSport, I was then asked to come on board with AMI Round the Bays to help promote the event and to focus on both the elite side and the fun side of this event. I ran a successful campaign in both local and national media, which contributed to a sell out crowd for the first time in the history of the event! The stories also incorporated Sport Wellington's 'Active Families' programme.

Set up by myself and my partner in aid of the NZ children's charity Cure Kids. I run and look after the PR and marketing of the business.

London, United Kingdom

Looked after many high profile celebs, helping with Communications, PR and reputation management. My interests are in consumer PR - mainly sports and celebrity PR and brand and reputation management.I worked on various consumer PR projects and personalities, including:* Sir James Hewitt and his restaurant 'The Polo House'* England football legend Paul Gascoigne (Gazza)* Bookmaker, Victor Chandler - including organising and promoting the launch of his spread betting site* Watchfinder.co.uk - product placement and helping the owner to achieve the 'go to' spokesperson status for journalists when looking for comment on quality watches.* Top GearWorking with my vast network both inside and outside of the media, as well as having a strong passion for developing new business, enabled me to build a successful list of clientèle as well as core media contacts across TV, radio, magazines and newspapers.

Education record

Education record